Tea in Serbia

In spite of the fact that tea has been a traditional drink in Serbia (especially herbal teas) for a long time, industrially produced branded tea remains a relatively fast growing category. This is mainly due to a shift from domestically produced (homemade) tea to commercial brands. In previous decades most Serbian consumers made their own teas due to the widespread availability of various herbs and flowers. However, over the last 10 years Serbian lifestyles have changed, with consumers having...

Euromonitor International's Tea in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea Company Shares by Retail Value 2007-2011
Table 6 Tea Brand Shares by Retail Value 2008-2011
Table 7 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 8 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Fructus Doo in Hot Drinks (serbia)
Strategic Direction
Key Facts
Summary 1 Fructus doo: Key Facts
Summary 2 Fructus doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Fructus doo: Competitive Position 2011
Grand Prom Ad in Hot Drinks (serbia)
Strategic Direction
Key Facts
Summary 4 Grand Prom ad: Key Facts
Summary 5 Grand Prom ad: Operational Indicators
Company Background
Production
Summary 6 Grand Prom ad: Production Statistics 2011
Competitive Positioning
Summary 7 Grand Prom ad: Competitive Position 2011
Macval Doo in Hot Drinks (serbia)
Strategic Direction
Key Facts
Summary 8 Macval doo: Key Facts
Summary 9 Macval doo: Operational Indicators
Company Background
Production
Summary 10 Macval doo: Production Statistics 2011
Competitive Positioning
Summary 11 Macval doo: Competitive Position 2011
Executive Summary
Difficult Years Now Behind the Serbian Hot Drinks Market
2011 Brings Optimism and A Slow Recovery for the Hot Drinks Market
Still Space for New Players
Retailing Industry Developing Rapidly
Slow But Stable Growth Over the Next Five Years
Market Data
Table 11 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 13 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 14 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 21 Hot Drinks Company Shares by Retail Value 2007-2011
Table 22 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 25 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 36 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2006-2011
Definitions
Sources
Summary 12 Research Sources

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Related research categories

By sector: Tea (in Hot drinks)

By market: Serbia (in Europe)