Tea in Pakistan

Published: October 2012

Publisher: Euromonitor Plc

Product ref: 152389

Pages: 20

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In 2011, strong marketing campaigns by leading players in the market, such as Tapal Tea (Pvt) Ltd and Unilever Pakistan, helped rejuvenate the image of tea as a product linked with traditions as well as a refreshing drink that helps clear up the mind. This two-pronged approach was designed to appeal to the two key classes of consumers in the country – the urban and the rural population. A good cup of tea was portrayed as a key element in family gatherings, common life, traditional pride and...

Euromonitor International's Tea in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea Company Shares by Retail Value 2007-2011
Table 6 Tea Brand Shares by Retail Value 2008-2011
Table 7 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 8 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Qarshi Industries (pvt) Ltd in Hot Drinks (pakistan)
Strategic Direction
Key Facts
Summary 1 Qarshi Industries (Pvt) Ltd: Key Facts
Company Background
Production
Summary 2 Qarshi Industries (Pvt) Ltd: Production Statistics 2011
Competitive Positioning
Summary 3 Qarshi Industries (Pvt) Ltd: Competitive Position 2011
Tapal Tea (pvt) Ltd in Hot Drinks (pakistan)
Strategic Direction
Key Facts
Summary 4 Tapal Tea (Pvt) Ltd: Key Facts
Summary 5 Tapal Tea (Pvt) Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Tapal Tea (Pvt) Ltd: Competitive Position 2011
Executive Summary
Increasing Costs Led To Jump in Prices
Coffee, Green Tea and Tea Bags Make Their Mark
International Brands Continue To Dominate
Increased Distribution Via Supermarkets and Hypermarkets
Strong Outlook for the Future
Market Data
Table 11 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 13 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 14 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 21 Hot Drinks Company Shares by Retail Value 2007-2011
Table 22 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 23 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 24 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 25 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Sources
Summary 7 Research Sources













Price: $ 900.00

Related research categories

By sector: Tea (in Hot drinks)

By market: Pakistan (in Asia)