Tea in Norway

Published: May 2012

Publisher: Euromonitor Plc

Product ref: 138686

Pages: 32

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

Tea continues to increase in popularity in Norway, particularly options with perceived health benefits such as green tea, chai and rooibos. This is apparent from the relatively strong growth seen in categories such as fruit/herbal tea compared to that of black standard tea. Speciality variants are more dynamic, driven by novelty value and Norwegians’ increasing interest in exotic products. Consumption in 2011 stood at just 0.4kg per person per year, according to national statistics, equating to...

Euromonitor International's Tea in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Coop Norge As in Hot Drinks (norway)
Strategic Direction
Key Facts
Summary 1 Coop Norge AS: Key Facts
Summary 2 Coop Kaffe AS: Operational Indicators
Company Background
Production
Summary 3 Coop Kaffe AS: Production Statistics 2011
Competitive Positioning
Summary 4 Coop Norge AS: Competitive Position 2011
Haugen-gruppen A/S in Hot Drinks (norway)
Strategic Direction
Key Facts
Summary 5 Haugen-Gruppen A/S: Key Facts
Summary 6 Haugen-Gruppen A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Haugen-Gruppen A/S: Competitive Position 2011
Executive Summary
Thriving Specialist Coffee Sales Steer Norwegian Hot Drinks Market
Consumer Demand Increases for Specialist Coffee and Healthier Tea
Strong Domestic Presence and Product Diversification
Discounters Gain in Popularity
Slow and Steady Wins the Race
Key Trends and Developments
Norway To Remain Relatively Unaffected by the Economic Crisis
Strong Coffee Tradition Leaves Little Room for Tea and Other Hot Drinks
Higher Raw Material Prices Further Raise the Highest Food Prices in Europe
Twofold Demand - Quality Versus Comfort
Ethical Hot Drinks Set Standard for Premium Quality Coffee
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 38 Imports/Exports/Apparent Consumption of Coffee 2007-2011
Table 39 Imports/Exports/Apparent Consumption of Tea 2007-2011
Table 40 Imports/Exports/Apparent Consumption of Cocoa 2007-2011
Definitions
Sources
Summary 8 Research Sources













Price: $ 900.00

Related research categories

By sector: Tea (in Hot drinks)

By market: Norway (in Europe)