Tea in Morocco

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175651

Pages: 25

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

In Morocco, tea sales were dominated by other tea, which accounted for close to 100% of both retail volume and value sales in 2012, and healthy growth in this area drove overall tea sales during the year. Other tea, which includes green tea, is linked to Moroccan traditions and is highly popular throughout the country. Green tea with mint is the first drink consumed in cafés, restaurants, at parties and when friends are invited round.

Euromonitor International's Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2007-2012
Table 2 Retail Sales of Tea by Category: Value 2007-2012
Table 3 Retail Sales of Tea by Category: % Volume Growth 2007-2012
Table 4 Retail Sales of Tea by Category: % Value Growth 2007-2012
Table 5 Tea: Standard Vs Pods % Value Analysis 2007-2012
Table 6 Tea Company Shares by Retail Value 2008-2012
Table 7 Tea Brand Shares by Retail Value 2009-2012
Table 8 Forecast Retail Sales of Tea by Category: Volume 2012-2017
Table 9 Forecast Retail Sales of Tea by Category: Value 2012-2017
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 12 Tea: Forecast Standard Vs Pods % Value Analysis 2012-2017
Cafés Sahara in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Cafés Sahara: Key Facts
Company Background
Production
Summary 2 Cafés Sahara: Production Statistics 2012
Competitive Positioning
Summary 3 Cafés Sahara: Competitive Position 2012
Holmarcom Groupe in Hot Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Holmarcom Groupe: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Holmarcom Groupe: Competitive Position 2012
Executive Summary
Healthy Growth Seen Across Hot Drinks
Coffee Remains the Most Dynamic Category
Domestic Companies Increase Sales Share While Penetration of New Companies Is Limited
Small Grocery Retailers Dominate Distribution in 2012
Volume and Value Growth Expected Over the Forecast Period
Key Trends and Developments
Spiced Coffees Soon To Be Available
Tea Is Very Popular
Local Companies Dominate Hot Drinks But Lose Ground To Multinationals
Success of Instant Coffee
Religious Factors Have A Positive Effect on Hot Drinks Sales
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 15 Retail Sales of Hot Drinks by Category: Volume 2007-2012
Table 16 Retail Sales of Hot Drinks by Category: Value 2007-2012
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2007-2012
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2007-2012
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2007-2012
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2007-2012
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2007-2012
Table 23 Hot Drinks Company Shares by Retail Value 2008-2012
Table 24 Hot Drinks Brand Shares by Retail Value 2009-2012
Table 25 Penetration of Private Label by Category 2007-2012
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2012
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2012-2017
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2012-2017
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Appendix
Production/import/export Data
Table 38 Imports of Hot Drinks by Category 2010-2011
Sources
Summary 6 Research Sources













Price: $ 900.00

Related research categories

By sector: Tea (in Hot drinks)

By market: Morocco (in Africa)