Tea in Malaysia

In Malaysia, tea recorded steady growth over the review period, gaining popularity among certain segments of the population. Malaysia, a multicultural country that is home to Malay, Chinese and Indian consumers, is characterised by a range of tea preferences. According to trade sources, Malays prefer strong teas and brands like Boh (Boh Plantations Sdn Bhd) and Lipton (Unilever (M) Holdings Sdn Bhd) that can be mixed with milk and sugar, while Chinese consumers generally prefer lighter Chinese...

Euromonitor International's Tea in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Table 1 Fruit/Herbal Tea by Type: % Off-trade Volume 2007-2011
Table 2 Other Tea by Type: % Off-trade Volume 2007-2011
Category Data
Table 3 Retail Sales of Tea by Category: Volume 2006-2011
Table 4 Retail Sales of Tea by Category: Value 2006-2011
Table 5 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 6 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 7 Tea: Standard Vs Pods 2006-2011
Table 8 Tea Company Shares by Retail Value 2007-2011
Table 9 Tea Brand Shares by Retail Value 2008-2011
Table 10 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 12 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 14 Tea: Forecast Standard Vs Pods 2011-2016
Gold Roast (m) Sdn Bhd in Hot Drinks (malaysia)
Strategic Direction
Key Facts
Summary 1 Gold Roast Marketing Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Gold Roast Marketing Sdn Bhd: Competitive Position 2011
In-comix Food Industries Sdn Bhd in Hot Drinks (malaysia)
Strategic Direction
Key Facts
Summary 3 In-Comix Food Industries Sdn Bhd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 In-Comix Food Industries Sdn Bhd: Competitive Position 2011
Executive Summary
Hot Drinks Continues Its Stable Performance
Coffee Leads Hot Drinks
Nestlé Retains Its Unshakeable Position in 2011
Growing Importance of Off-trade Sales
Future Growth To Be Driven by Improved Economy and New Products
Key Trends and Developments
Premium Hot Drinks Brands Become More Relevant and Contemporary
Functional and Healthier Hot Drinks Boost Demand
Packaging Addresses Demand for Greater Convenience
Products Increasingly Targeted Towards the Younger Generation
Private Label Given More Shelf Space in Modern Distribution Channels
Market Data
Table 15 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 16 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 19 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 20 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 21 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 22 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 23 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 24 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Hot Drinks Company Shares by Retail Value 2007-2011
Table 26 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 27 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 28 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 30 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 34 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 36 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 38 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Definitions
Sources
Summary 5 Research Sources

Tweet

Related research categories

By sector: Tea (in Hot drinks)

By market: Malaysia (in Asia)