Tea in Japan

After experiencing positive volume growth in 2009 and 2010, tea declined in total volume by 1% during 2011. There is currently a strong tendency among Japanese consumers to migrate away from tea in hot drinks towards RTD tea in soft drinks as RTD tea represents a more convenient option. However, the decline in volume sales of tea remained limited in 2011 for various reasons. However, the fact that the radiation leak from the Fukushima nuclear power plant contaminated tea crops across a...

Euromonitor International's Tea in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea: Standard Vs Pods 2006-2011
Table 6 Tea Company Shares by Retail Value 2007-2011
Table 7 Tea Brand Shares by Retail Value 2008-2011
Table 8 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 12 Tea: Forecast Standard Vs Pods 2011-2016
Ajinomoto General Foods Inc (agf) in Hot Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Ajinomoto General Foods Inc (AGF): Key Facts
Summary 2 Ajinomoto General Foods Inc (AGF): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Ajinomoto General Foods Inc (AGF): Competitive Position 2011
Fukuju En in Hot Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Fukuju En Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Fukuju En Co Ltd: Competitive Position 2011
House Foods Corp in Hot Drinks (japan)
Strategic Direction
Key Facts
Summary 6 House Foods Corp: Key Facts
Summary 7 House Foods Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 House Foods Corp: Competitive Position 2011
Kataoka Bussan Co Ltd in Hot Drinks (japan)
Strategic Direction
Key Facts
Summary 9 Kataoka Bussan Co Ltd: Key Facts
Summary 10 Kataoka Bussan Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Kataoka Bussan Co Ltd: Competitive Position 2011
Mitsui Norin Co Ltd in Hot Drinks (japan)
Strategic Direction
Key Facts
Summary 12 Mitsui Norin Co Ltd: Key Facts
Summary 13 Mitsui Norin Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Mitsui Norin Co Ltd: Competitive Position 2011
Executive Summary
Hot Drinks Contracts in Volume and Value During 2011
the Fukushima Radiation Disaster Raises Safety Concerns
Nestlé Maintains Its Leading Position in Hot Drinks
Low Prices Drive Demand for Hot Drinks in Large Format Grocery Retail Channels
Hot Drinks Is Expected To Register A Slow But Steady Decline During 2011
Key Trends and Developments
Radiation Leak Raises Safety Concerns About Domestically Produced Hot Drinks
Rising Commodity Prices Place Pressure on Japan's Coffee Manufacturers
Ongoing Economic Concerns Encourages Home Consumption of Hot Drinks
Convenience Remains the Key To Rising Sales of Hot Drinks
the Spotlight Falls on Hot Drinks Which Are Beneficial for Disease Prevention
Market Data
Table 13 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 14 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 23 Hot Drinks Company Shares by Retail Value 2007-2011
Table 24 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 27 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 28 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 29 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2001-2010
Definitions
Sources
Summary 15 Research Sources

Tweet

Related research categories

By sector: Tea (in Hot drinks)

By market: Japan (in Asia)