Tea in Germany

Tea in Germany

Published: April 2015
Publisher: Euromonitor International
Product ref: 239267
Pages: 26
Format: PDF
Delivery: Immediate download

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2014 was a poor year for tea in terms of value sales. This was mainly due to a mild winter. In most regions in Germany, tea is still perceived as a drink for the winter. When it is cold outside, consumers like a hot drink to warm themselves up. Hampered by the mild weather in the early part of 2014, tea posted a current value decline of 2% for the year.

Euromonitor International's Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage
Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data Coverage
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $990.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Tea (in Hot drinks)

By market: Germany (in Europe)

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