Tea in Estonia

Like coffee, tea also experienced price rises in 2011 due to an increase in the cost of raw materials. However, unit price growth was not as rapid as in coffee. Nevertheless, consumers did not significantly increase their tea consumption as the economic environment improved. However, consumers’ knowledge of tea has improved and some Estonians are seeking out higher-quality products. This is mainly caused by the overall health and wellness awareness in Estonia. Moreover, scientific studies have...

Euromonitor International's Tea in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Tea Company Shares by Retail Value 2007-2011
Table 6 Tea Brand Shares by Retail Value 2008-2011
Table 7 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 8 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Kubja Ürditalu in Hot Drinks (estonia)
Strategic Direction
Key Facts
Summary 1 Kubja Ürditalu: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kubja Ürditalu: Competitive Position 2011
Executive Summary
Sales Affected by Economic Downturn During the Review Period
Rising Raw Material Prices Did Not Stop Speciality Products To Gain Popularity
Leading Brands Perform Better
Supermarkets/hypermarkets Continue To Dominate
Price Increases To Hold Back Growth of Hot Drinks
Market Data
Table 11 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 12 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 13 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 14 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 21 Hot Drinks Company Shares by Retail Value 2007-2011
Table 22 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 25 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 26 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 27 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Table 36 Exports of Hot Drinks by Category 2006-2011
Table 37 Imports of Hot Drinks by Category 2006-2011
Sources
Summary 3 Research Sources

Tweet

Related research categories

By sector: Tea (in Hot drinks)

By market: Estonia (in Europe)