Tea in Belgium

Belgian consumers are not traditionally tea drinkers, much preferring coffee over tea. They are nonetheless increasingly aware of the health benefits of tea and this realisation has had a positive impact on sales of certain types of tea, although not the wider tea category. Health and wellness is currently the driving force behind tea, particularly benefiting products such as green tea, slimming teas and herbal/traditional medicinal teas. Black tea, which is not considered as healthy as green...

Euromonitor International's Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2006-2011
Table 2 Retail Sales of Tea by Category: Value 2006-2011
Table 3 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 4 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 5 Retail Sales of Tea by Category: Volume 2006-2011
Table 6 Retail Sales of Tea by Category: Value 2006-2011
Table 7 Retail Sales of Tea by Category: % Volume Growth 2006-2011
Table 8 Retail Sales of Tea by Category: % Value Growth 2006-2011
Table 9 Tea: Standard Vs Pods 2006-2011
Table 10 Tea Company Shares by Retail Value 2007-2011
Table 11 Tea Brand Shares by Retail Value 2008-2011
Table 12 Forecast Retail Sales of Tea by Category: Volume 2011-2016
Table 13 Forecast Retail Sales of Tea by Category: Value 2011-2016
Table 14 Forecast Retail Sales of Tea by Category: % Volume Growth 2011-2016
Table 15 Forecast Retail Sales of Tea by Category: % Value Growth 2011-2016
Table 16 Tea: Forecast Standard Vs Pods 2011-2016
Tilman NV SA in Hot Drinks (belgium)
Strategic Direction
Key Facts
Summary 1 Tilman NV SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Tilman NV SA: Competitive Position 2011
Executive Summary
Hot Drinks Market Posts Strong Value Growth in 2011 As Coffee Prices Soar
Coffee the Star Performer As More Consumers Flock To Coffee Pods
Multinationals Continue To Dominate Hot Drinks in 2011
Supermarkets Strengthen Grip on Retail Sales
Weak Growth Rates Predicted
Key Trends and Developments
Soaring Price of Raw Materials Drives Value Growth
Premiumisation Evident in Hot Drinks
Shift Towards Pods Continues As Consumers Are Lured by Convenience
Multinationals Gain An Edge Over Private Label
Ageing Consumer Base Encourages Healthier Products
Market Data
Table 17 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 18 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 19 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 20 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 21 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 22 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 23 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 24 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 25 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 26 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 27 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 28 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 29 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Table 30 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 31 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 32 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 33 Total Sales of Hot Drinks by Category: Total Volume 2006-2011
Table 34 Total Sales of Hot Drinks by Category: % Total Volume Growth 2006-2011
Table 35 Retail Sales of Hot Drinks by Region: Volume 2006-2011
Table 36 Retail Sales of Hot Drinks by Region: Value 2006-2011
Table 37 Retail Sales of Hot Drinks by Region: % Volume Growth 2006-2011
Table 38 Retail Sales of Hot Drinks by Region: % Value Growth 2006-2011
Table 39 Foodservice Sales of Hot Drinks by Region: Volume 2006-2011
Table 40 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2006-2011
Table 41 Total Sales of Hot Drinks by Region: Total Volume 2006-2011
Table 42 Total Sales of Hot Drinks by Region: % Total Volume Growth 2006-2011
Table 43 Retail Sales of Hot Drinks by Region: Volume 2006-2011
Table 44 Retail Sales of Hot Drinks by Region: Value 2006-2011
Table 45 Retail Sales of Hot Drinks by Region: % Volume Growth 2006-2011
Table 46 Retail Sales of Hot Drinks by Region: % Value Growth 2006-2011
Table 47 Foodservice Sales of Hot Drinks by Region: Volume 2006-2011
Table 48 Foodservice Sales of Hot Drinks by Region: % Volume Growth 2006-2011
Table 49 Total Sales of Hot Drinks by Region: Total Volume 2006-2011
Table 50 Total Sales of Hot Drinks by Region: % Total Volume Growth 2006-2011
Table 51 Sales of Hot Drinks by Rural-Urban % Analysis 2011
Table 52 Retail Sales of Hot Drinks by City: Volume 2006-2011
Table 53 Retail Sales of Hot Drinks by City: Value 2006-2011
Table 54 Retail Sales of Hot Drinks by City: % Volume Growth 2006-2011
Table 55 Retail Sales of Hot Drinks by City: % Value Growth 2006-2011
Table 56 Foodservice Sales of Hot Drinks by City: Volume 2006-2011
Table 57 Foodservice Sales of Hot Drinks by City: % Volume Growth 2006-2011
Table 58 Total Sales of Hot Drinks by City: Total Volume 2006-2011
Table 59 Total Sales of Hot Drinks by City: % Total Volume Growth 2006-2011
Table 60 Hot Drinks Company Shares by Retail Value 2007-2011
Table 61 Hot Drinks Brand Shares by Retail Value 2008-2011
Table 62 Penetration of Private Label by Category 2006-2011
Table 63 Sales of Hot Drinks by Distribution Format: % Analysis 2006-2011
Table 64 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2011
Table 65 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2011-2016
Table 66 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2011-2016
Table 67 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 68 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 69 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 70 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 71 Forecast Retail Sales of Hot Drinks by Category: Volume 2011-2016
Table 72 Forecast Retail Sales of Hot Drinks by Category: Value 2011-2016
Table 73 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 74 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2011-2016
Table 75 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 77 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2011-2016
Table 78 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2011-2016
Table 79 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 80 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 81 Forecast Total Sales of Hot Drinks by Category: Total Volume 2011-2016
Table 82 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2011-2016
Table 83 Forecast Retail Sales of Hot Drinks by Region: Volume 2011-2016
Table 84 Forecast Retail Sales of Hot Drinks by Region: Value 2011-2016
Table 85 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2011-2016
Table 86 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2011-2016
Table 87 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2011-2016
Table 88 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2011-2016
Table 89 Forecast Total Sales of Hot Drinks by Region: Total Volume 2011-2016
Table 90 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2011-2016
Table 91 Forecast Retail Sales of Hot Drinks by Region: Volume 2011-2016
Table 92 Forecast Retail Sales of Hot Drinks by Region: Value 2011-2016
Table 93 Forecast Retail Sales of Hot Drinks by Region: % Volume Growth 2011-2016
Table 94 Forecast Retail Sales of Hot Drinks by Region: % Value Growth 2011-2016
Table 95 Forecast Foodservice Sales of Hot Drinks by Region: Volume 2011-2016
Table 96 Forecast Foodservice Sales of Hot Drinks by Region: % Volume Growth 2011-2016
Table 97 Forecast Total Sales of Hot Drinks by Region: Total Volume 2011-2016
Table 98 Forecast Total Sales of Hot Drinks by Region: % Total Volume Growth 2011-2016
Table 99 Forecast Retail Sales of Hot Drinks by City: Volume 2011-2016
Table 100 Forecast Retail Sales of Hot Drinks by City: Value 2011-2016
Table 101 Forecast Retail Sales of Hot Drinks by City: % Volume Growth 2011-2016
Table 102 Forecast Retail Sales of Hot Drinks by City: % Value Growth 2011-2016
Table 103 Forecast Foodservice Sales of Hot Drinks by City: Volume 2011-2016
Table 104 Forecast Foodservice Sales of Hot Drinks by City: % Volume Growth 2011-2016
Table 105 Forecast Total Sales of Hot Drinks by City: Total Volume 2011-2016
Table 106 Forecast Total Sales of Hot Drinks by City: % Total Volume Growth 2011-2016
Appendix
Production/import/export Data
Sources
Summary 3 Research Sources

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Related research categories

By sector: Tea (in Hot drinks)

By market: Belgium (in Europe)