Tea - Germany

Germany is a country of coffee drinkers and, as a result, demand for tea is relatively low. In 2009, tea had only a small volume share of 10% of all hot drinks. The fastest growth in 2009 was seen in fruit/herbal tea mixes that target health and wellness, with consumer demand for health and wellness products also seen in other product areas such as food supplements and sports goods.

Euromonitor International's Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hot Drinks industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Germany
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Hot Drinks Maintains Good Growth in 2009
Coffee Records Best Performance in Value Terms
Mid-priced Products Get Squeezed Further
Growth To Be Sustained in the Forecast Period
Key Trends and Developments
Recession Has Little Effect on the Lifestyle of the Population
Pods Exert Stronger Influence
Certified Products Grow Fast
Premiumisation As An Attempt To Halt Dominance of Private Label
Discounters Continues To Erode Share Held by Supermarkets/hypermarkets
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by Value 2006-2009
Table 13 Penetration of Private Label by Sector 2005-2009
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
Appendix
Production/import/export Data
Table 26 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2003-2008
Definitions
Summary 1 Research Sources
Bünting Teehandelshaus GmbH & Co
Strategic Direction
Key Facts
Summary 2 Bünting Teehandelshaus GmbH & Co: Key Facts
Summary 3 Bünting Teehandelshaus GmbH & Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bünting Teehandelshaus GmbH & Co: Competitive Position 2009
Jj Darboven Holding AG & Co
Strategic Direction
Key Facts
Summary 5 JJ Darboven Holding AG & Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 JJ Darboven Holding AG & Co: Competitive Position 2009
Kraft Foods Deutschland GmbH & Co
Strategic Direction
Key Facts
Summary 7 Kraft Foods Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Kraft Foods Deutschland GmbH: Competitive Position 2009
Melitta Unternehmensgruppe Bentz Kg
Strategic Direction
Key Facts
Summary 9 Melitta Unternehmensgruppe Bentz KG: Key Facts
Summary 10 Melitta Unternehmensgruppe Bentz KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Melitta Unternehmensgruppe Bentz KG: Competitive Position 2009
Nestlé Deutschland AG
Strategic Direction
Key Facts
Summary 12 Nestlé Deutschland AG: Key Facts
Summary 13 Nestlé Deutschland AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Nestlé Deutschland AG: Competitive Position 2009
Ostfriesische Tee Gesellschaft
Strategic Direction
Key Facts
Summary 15 Ostfriesische Tee Gesellschaft: Key Facts
Summary 16 Ostfriesische Tee Gesellschaft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 17 Ostfriesische Tee Gesellschaft: Competitive Position 2009
Tchibo Frisch-röst-kaffee GmbH
Strategic Direction
Key Facts
Summary 18 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts
Summary 19 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 20 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2009
Teekanne GmbH
Strategic Direction
Key Facts
Summary 21 Teekanne GmbH: Key Facts
Company Background
Production
Summary 22 Teekanne GmbH: Production Statistics 2008
Competitive Positioning
Summary 23 Teekanne GmbH: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2009
Table 28 Other Tea by Type: % Off-trade Volume 2005-2009
Table 29 Retail Sales of Tea by Subsector: Volume 2004-2009
Table 30 Retail Sales of Tea by Subsector: Value 2004-2009
Table 31 Retail Sales of Tea by Subsector: % Volume Growth 2004-2009
Table 32 Retail Sales of Tea by Subsector: % Value Growth 2004-2009
Table 33 Tea Company Shares 2005-2009
Table 34 Tea Brand Shares 2006-2009
Table 35 Forecast Retail Sales of Tea by Subsector: Volume 2009-2014
Table 36 Forecast Retail Sales of Tea by Subsector: Value 2009-2014
Table 37 Forecast Retail Sales of Tea by Subsector: % Volume Growth 2009-2014
Table 38 Forecast Retail Sales of Tea by Subsector: % Value Growth 2009-2014

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Related research categories

By sector: Tea (in Hot drinks)

By market: Germany (in Europe)