Tea - Georgia

Georgia produced 5,000 tonnes of tea in 2008 according to industry sources, representing a sharp nose-dive compared to the 23,000 tonnes the country produced in 2001. Under Soviet rule, according to the Statistics Department, the country produced over 500,000 tonnes of tea, serving as the world’s fourth-largest producer. However, in 2010, the performance of Georgian manufacturers improved, with many such players introducing several new brands simultaneously, while others began promoting their...

Euromonitor International's Tea in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Georgia
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Hot Drinks Sales Record Growth Over the Review Period
Unit Prices Rise in Coffee
Redistribution in Market Share Between the Leading Three Players
Declining Sales Via Convenience Stores and Supermarkets/hypermarkets
Lower Constant Value Growth of Hot Drinks Anticipated Over the Forecast Period
Market Indicators
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 14 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 17 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 21 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 23 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Table 25 Imports of Hot Drinks by Sector 2005-2010
Definitions
Summary 1 Research Sources
Grand Ltd
Strategic Direction
Key Facts
Summary 2 Grand Ltd: Key Facts
Summary 3 Grand Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Sami Ltd
Strategic Direction
Key Facts
Summary 4 Sami Ltd: Key Facts
Summary 5 Sami Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Tea by Category: Volume 2005-2010
Table 27 Retail Sales of Tea by Category: Value 2005-2010
Table 28 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 29 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 30 Tea Company Shares by Retail Value 2006-2010
Table 31 Tea Brand Shares by Retail Value 2007-2010
Table 32 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 33 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 34 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Georgia (in Europe)