Tea - Europe - July 2010

About this report

Tea is increasingly popular across Europe due to its healthy image. Its appeal has increased among young people as well as older age groups. All types of tea are benefiting from strong NPD and more sophisticated segmentation, which has stimulated value-added growth.

However, in recent years tea has suffered from the boom in café culture, which has slowed growth in many tea markets. Manufacturers need to increase usage frequency in order to boost volume sales by appealing to consumer health concerns as well as their demand for new flavours.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information, allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

Table of contents

Issues in the Market
Key themes
Definition
Consumer research
Abbreviations
Market in Brief
Uneven growth across Europe
NPD has positive impact on consumer demand
Scope to increase penetration
Socio-demographic and usage trends are positive
Positive prospects ahead
European Market Size and Forecast
Key points
Tea
Figure 1: Retail value sales of tea, by country, 2004-13
Figure 2: Retail value sales of tea, by country, 2004-13
Figure 3: Retail value sales of tea, by country, 2004-13
Figure 4: Retail volume sales of tea, by country, 2004-13
Figure 5: Retail volume sales of tea, by country, 2004-13
Figure 6: Retail volume sales of tea, by country, 2004-13
Figure 7: Spend per capita, by country, 2004-08
Market Segmentation
Key points
Tea
Figure 8: Market segmentation, by volume, Austria, 2008
Figure 9: Market segmentation, by value, Austria, 2008
Figure 10: Market segmentation, by volume, Belgium, 2008
Figure 11: Market segmentation, by volume, Bulgaria, 2008
Figure 12: Market segmentation, by volume, Czech Republic, 2008
Figure 13: Market segmentation, by volume, France, 2008
Figure 14: Market segmentation, by value, France, 2008
Figure 15: Market segmentation, by volume, Germany, 2008
Figure 16: Market segmentation, by volume, Greece, 2008
Figure 17: Market segmentation, by volume, Hungary, 2008
Figure 18: Market segmentation, by volume, Ireland, 2008
Figure 19: Market segmentation, by volume, Italy, 2008
Figure 20: Market segmentation, by value, Italy, 2008
Figure 21: Market segmentation, by volume, Netherlands, 2008
Figure 22: Market segmentation, by volume, Norway, 2008
Figure 23: Market segmentation, by volume, Poland, 2008
Figure 24: Market segmentation, by value, Poland, 2008
Figure 25: Market segmentation, by volume, Russia, 2008
Figure 26: Market segmentation, by value, Russia, 2008
Figure 27: Market segmentation, by volume, Spain, 2008
Figure 28: Market segmentation, by value, Spain, 2008
Figure 29: Market segmentation, by value, Sweden, 2008
Figure 30: Market segmentation, by value, Switzerland, 2008
Figure 31: Market segmentation, by volume, Turkey, 2008
Figure 32: Market segmentation, by value, Turkey, 2008
Figure 33: Market segmentation, by volume, UK, 2008
Figure 34: Market segmentation, by value, UK, 2008
Figure 35: Market segmentation, by volume, Ukraine, 2008
Companies and Product Innovation
Key points
Figure 36: Percentage of new product launches, by region, 2009
Figure 37: Percentage of new product launches, by the top ten European countries, 2009
Figure 38: Percentage of new product launches, by top five claims, by the ‘Big 5’ European countries, 2009
Figure 39: Percentage of new product launches, by top five flavours, by the ‘Big 5’ European countries 2009
France – Tea
Figure 40: Top five claims in new product development, France, 2006-09
Figure 41: Top five flavours on new product development, France, 2006-09
Most innovative products
Germany – Tea
Figure 42: Top five claims on new product development, Germany, 2006-09
Figure 43: Top five flavours on new product development, Germany, 2006-09
Most innovative products
Italy – Tea
Figure 44: Top five claims on new product development, Italy, 2006-09
Figure 45: Top five flavours on new product development, Italy, 2006-09
Most innovative products
Spain – Tea
Figure 46: Top five claims on new product development, Spain, 2006-09
Figure 47: Top five flavours on new product development, Spain, 2006-09
Most innovative products
UK – Tea
Figure 48: Top five claims on new product development, UK, 2006-09
Figure 49: Top five flavours on new product development, UK, 2006-09
Most innovative products
The Consumer
Key points
Figure 50: Penetration of tea, by country, 2009
Figure 51: Frequency of drinking any tea, by country, 2009
Figure 52: Frequency of drinking standard tea, by country, 2009
Figure 53: Frequency of drinking herbal/fruit/green tea, by country, 2009
Figure 54: Type of tea, by country, 2009
Figure 55: Trends in penetration of tea, France, 2008-09
Figure 56: Trends in penetration of tea, Germany, 2008-09
Figure 57: Trends in penetration of tea, Spain, 2008-09
Figure 58: Trends in penetration of tea, GB, 2008-09
Figure 59: Types of tea, by demographics, France, 2009
Figure 60: Types of tea, by demographics, Germany, 2009
Figure 61: Type of tea, by demographics, Spain, 2009
Figure 62: Types of tea, by demographics, GB, 2009
Appendix – Market Size and Forecast Data
Figure 63: Retail value sales of tea, by country, 2004-13
Figure 64: Retail value sales of tea, by country, 2004-13
Figure 65: Retail value sales of tea, by country, 2004-13
Figure 66: Retail volume sales of tea, by country, 2004-13
Figure 67: Retail volume sales of tea, by country, 2004-13
Figure 68: Retail volume sales of tea, by country, 2004-13
Figure 69: Spend per capita, by country, 2004-08

Tweet

Related research categories

By sector: Tea (in Hot drinks)

By market: Europe