Tea - Croatia

The substantial double-digit drop in tea consumption, witnessed in 2009, did not occur in 2010 but the sales dynamics are still negative. Half of the -9% decrease in current value terms comes from decreasing volume consumption by consumers and the other half comes from reduced unit prices for the major tea categories.

Euromonitor International's Tea in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Croatia
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Decline in Sales Continues As Disposable Income Drops
New Launches of Premium Tea
Atlantic Grupa Dd Enters the Market
More Than Half of Hot Drinks Are Sold Through Small Retailers
Weak Recovery Expected in 2011
Market D Ata
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Retail Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Retail Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Table 26 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Sector 2009
Definitions
Summary 1 Research Sources
Anamarija Co Doo
Strategic Direction
Key Facts
Summary 2 Anamarija Co doo Key Facts
Summary 3 Anamarija Co doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Anamarija Co doo: Competitive Position 2010
Franck Dd
Strategic Direction
Key Facts
Summary 5 Franck dd: Key Facts
Summary 6 Franck dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Franck dd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Retail Sales of Tea by Category: Volume 2005-2010
Table 28 Retail Sales of Tea by Category: Value 2005-2010
Table 29 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 30 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 31 Tea Company Shares by Retail Value 2006-2010
Table 32 Tea Brand Shares by Retail Value 2007-2010
Table 33 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 34 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 35 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Croatia (in Europe)