Tea - Belgium

Despite the ongoing success of the health and wellness trend and the waning volume consumption of coffee, interest in tea did not progress in 2009-2010. In fact, retail volume sales of tea lag far behind those of coffee due to the traditional coffee-drinking culture in Belgium. Furthermore, demanding “dual” consumers (ie those who appreciate both coffee and tea) were often more tempted by the avalanche of new concepts in espresso coffee than by new sophisticated tea variants.

Euromonitor International's Tea in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Tea in Belgium
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Hot Drinks Remains Positive Despite Slower Volume Growth in 2009
Espresso and New Machines Drive Sales
Douwe Egberts Remains the Outright Leader Despite the Dynamism of Nestlé
Supermarkets/hypermarkets Remains Ahead But Is Not the Most Dynamic
the Battle of Pods Remains From Over
Key Trends and Developments
Fragile Signs of Economic Recovery and Renewed Inflation Fuel Market Sales
Upgrading Offsets Ongoing Structural Decline in Volume Consumption
Ongoing Drop in Traffic To Consumer Foodservice Hinders On-trade Sales
Ongoing Health and Wellness and Sustainability Trends
the Impact of New Machines, Concepts and Juridical Battles
Market Data
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2005-2010
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2005-2010
Table 3 Retail Sales of Hot Drinks by Category: Volume 2005-2010
Table 4 Retail Sales of Hot Drinks by Category: Value 2005-2010
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2005-2010
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2005-2010
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2005-2010
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2005-2010
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Hot Drinks Company Shares by Retail Value 2006-2010
Table 12 Hot Drinks Brand Shares by Retail Value 2007-2010
Table 13 Penetration of Private Label by Category 2005-2010
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2005-2010
Table 15 Sales of Hot Drinks by Category and Distribution Format: % Analysis 2010
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2010-2015
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2010-2015
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2010-2015
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2010-2015
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2010-2015
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2010-2015
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2010-2015
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2010-2015
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2010-2015
Appendix
Production/import/export Data
Definitions
Summary 1 Research Sources
Café Liégeois SA
Strategic Direction
Key Facts
Summary 2 Café Liégeois SA: Key Facts
Summary 3 Café Liégeois SA: Operational Indicators
Company Background
Production
Summary 4 Café Liégeois SA: Production Statistics 2008
Competitive Positioning
Delhaize 'le Lion' SA
Strategic Direction
Key Facts
Summary 5 Delhaize "Le Lion" SA: Key Facts
Summary 6 Delhaize "Le Lion" SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Delhaize Group NV: Competitive Position 2010
Edel SA
Strategic Direction
Key Facts
Summary 8 Edel SA: Key Facts
Summary 9 Edel SA: Operational Indicators
Company Background
Production
Summary 10 Edel SA: Production Statistics 2008
Competitive Positioning
Koffie F Rombouts NV
Strategic Direction
Key Facts
Summary 11 Koffie F Rombouts NV: Key Facts
Summary 12 Koffie F Rombouts NV: Operational Indicators
Company Background
Production
Summary 13 Koffie F Rombouts NV: Production Statistics 2008
Competitive Positioning
Summary 14 Koffie F Rombouts NV: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Fruit/Herbal Tea by Type: % Off-trade Volume 2006-2010
Table 27 Other Tea by Type: % Off-trade Volume 2006-2010
Table 28 Retail Sales of Tea by Category: Volume 2005-2010
Table 29 Retail Sales of Tea by Category: Value 2005-2010
Table 30 Retail Sales of Tea by Category: % Volume Growth 2005-2010
Table 31 Retail Sales of Tea by Category: % Value Growth 2005-2010
Table 32 Tea: Standard Vs Pods 2005-2010
Table 33 Tea Company Shares by Retail Value 2006-2010
Table 34 Tea Brand Shares by Retail Value 2007-2010
Table 35 Forecast Retail Sales of Tea by Category: Volume 2010-2015
Table 36 Forecast Retail Sales of Tea by Category: Value 2010-2015
Table 37 Forecast Retail Sales of Tea by Category: % Volume Growth 2010-2015
Table 38 Forecast Retail Sales of Tea by Category: % Value Growth 2010-2015
Table 39 Tea: Forecast Standard Vs Pods 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Belgium (in Europe)