Tea and Other Hot Drinks - Europe
Report description
Table of contents
IntroductionKey points
Strength and weaknesses in brief
Strengths
Weaknesses
Definition
Consumer research
Abbreviations
Executive Summary
The market
A variable market
Figure 1: Tea: Spend per capita in European countries outside the Big 5 (population), €, 2009
Companies, brands and innovations
Black tea leads despite strong innovation
NPD slows down
Figure 2: New product activity in tea, malt and other hot beverages, Europe, % share by country, 2010
Market concentration is high
The consumer
An older consumer base threatens further developments
Figure 3: Frequency of use of tea including herbal/fruit/green tea, by country, %, 2010
European Market Size and Forecast
Key points
The Big 5
Value reported modest growth
Figure 4: Tea: Value in local currency, 2004-14
Volume sales are sluggish
Figure 5: Tea: Volume, 2004-14
Figure 6: Tea: Spend per capita (population), 2004-14
Other European countries
Value sales maintain growth
Figure 7: Tea: Value in local currency, other Western European countries, 2004-14
Figure 8: Tea: Value in local currency, 2004-14, Eastern European countries
Strong growth in volume sales in Eastern Europe
Figure 9: Tea: Volume, other Western European countries, 2004-14
Figure 10: Tea: Volume, Eastern European countries, 2004-14
Figure 11: Tea: Spend per capita (population), 2004-14
Figure 12: Tea: Spend per capita (population), 2004-14
Market Segmentation
Key points
The Big 5
France - Premium drives sales
Figure 13: France - Tea: Market segmentation, by volume, 2009
Figure 14: France - Tea: Market segmentation, by value, 2009
Germany - Innovation revitalises a stagnant market
Figure 15: Germany - Tea: Market segmentation, by volume, 2009
Figure 16: Germany - Tea: Market segmentation, by value, 2009
Italy - flavoured teas report the fastest growth
Figure 17: Italy - Tea: Market segmentation, by volume, 2009
Figure 18: Italy - Tea: Market segmentation, by value, 2009
Spain - Infusions are the most popular
Figure 19: Spain - Tea: Market segmentation, by volume, 2009
Figure 20: Spain - Tea: Market segmentation by value
UK - Standard tea dominates
Figure 21: UK - Tea: Market segmentation, by value, 2009-10
Other European countries
Austria
Figure 22: Austria - Tea: Market segmentation, by volume, 2009
Figure 23: Austria - Tea: Market segmentation, by value, 2009
Belgium
Figure 24: Belgium - Tea: Market segmentation, by volume, 2009
Figure 25: Belgium - Tea: Market segmentation, by value, 2009
Czech Republic
Figure 26: Czech Republic - Tea: Market segmentation, by volume, 2009
Figure 27: Czech Republic - Tea: Market segmentation, by value, 2009
Denmark
Figure 28: Denmark - Tea: Market segmentation, by volume, 2009
Figure 29: Denmark - Tea: Market segmentation, by value, 2009
Greece
Figure 30: Greece - Tea: Market segmentation, by volume, 2009
Figure 31: Greece - Tea: Market segmentation, by value, 2009
Hungary
Figure 32: Hungary - Tea: Market segmentation, by volume, 2009
Figure 33: Hungary - Tea: Market segmentation, by value, 2009
Netherlands
Figure 34: Netherlands - Tea: Market segmentation, by volume, 2009
Figure 35: Netherlands - Tea: Market segmentation, by value, 2009
Norway
Figure 36: Norway - Tea: Market segmentation, by volume, 2009
Figure 37: Norway - Tea: Market segmentation, by value, 2009
Poland
Figure 38: Poland - Tea: Market segmentation, by volume, 2009
Figure 39: Poland - Tea: Market segmentation, by value, 2009
Russia
Figure 40: Russia - Tea: Market segmentation, by volume, 2009
Figure 41: Russia - Tea: Market segmentation, by value, 2009
Slovak Republic
Figure 42: Slovak Republic - Tea: Market segmentation, by volume, 2009
Figure 43: Slovak Republic - Tea: Market segmentation, by value, 2009
Sweden
Figure 44: Sweden - Tea: Market segmentation, by volume, 2009
Figure 45: Sweden - Tea: Market segmentation, by value, 2009
Ukraine
Figure 46: Ukraine - Tea: Market segmentation, by volume, 2009
Figure 47: Ukraine - Tea: Market segmentation, by value, 2009
Companies and Product Innovation
Key points
Global NPD slowed down in 2010
Figure 48: New product activity in tea, malt and other hot beverages, % share of global region, 2010
2010, Boom of launches in France
Figure 49: New product activity in tea, malt and other hot beverages, Europe, % share by country, 2010
Figure 50: New product activity in tea, malt and other hot beverages, % Share by category, by country, Big 5, 2010
Key trends
Figure 51: New product activity in tea, malt and other hot beverages, % share by top five claims in the Big 5 European countries, 2010
Organic and natural still strong but losing ground
Ethical ranges are important in tea
Innovation focuses on new flavours
Functional claims still attract NPD
The revival of loose tea
France
More NPD but low innovation
Figure 52: New product activity in tea, malt and other hot beverages, % Share of new product launches, France, 2007-10
Figure 53: New product activity in tea, malt and other hot beverages, % share by claim, France, top five, 2007-10
Most innovative products in France
Germany - Strong innovation to attract younger consumers
Figure 54: New product activity in tea, malt and other hot beverages, % Share of new product launches, Germany, 2007-10
Figure 55: New product activity in tea, malt and other hot beverages, % share by claim, Germany, top five, 2007-10
Most innovative products in Germany
Italy - More innovative ranges could revitalise sales
Figure 56: New product activity in tea, malt and other hot beverages, % Share of new product launches, Italy, 2007-10
Figure 57: New product activity in tea, malt and other hot beverages, % share by claim, Italy, top five, 2007-10
Most innovative products in Italy
Spain - Consumers turn to wellbeing ranges
Figure 58: New product activity in tea, malt and other hot beverages, % Share of new product launches, Spain, 2007-10
Figure 59: New product activity in tea, malt and other hot beverages, % share by claim, Spain, top five, 2007-10
Most innovative products
UK
Figure 60: New product activity in sauces and seasonings, % share of new product launches, UK, 2007-10
Figure 61: New product activity in tea, malt and other hot beverages, % share by claim, UK, top five, 2007-10
Most innovative products in the UK
The Consumer
Key points
Figure 62: Frequency of use of tea including herbal/fruit/green tea, by country, 2010
Figure 63: Frequency of use of standard tea, Germany and GB, 2010
Figure 64: Frequency of use of herbal/fruit/green tea, Germany and GB, 2010
Figure 65: Sort and types of tea including herbal/fruit/green tea use most often, by country, 2010
Figure 66: Trends in types of tea including herbal/fruit/green tea drunk most often, Spain, 2008-10
Consumer profile by country - demographics
France
Germany
Spain
UK
Appendix - Demographic Data
Figure 67: Frequency of drinking tea including herbal/fruit/green tea, by demographics, France, 2010
Figure 68: Frequency of use of tea including herbal/fruit/green tea, by demographics, Germany, 2010
Figure 69: Frequency of drinking tea including Herbal/Fruit/Green tea, by demographics, Spain, 2010
Figure 70: Frequency of use of tea including herbal/fruit/green tea, by demographics, GB, 2010
Figure 71: Frequency of use of standard tea, by demographics, Germany, 2010
Figure 72: Frequency of use of herbal/fruit/green tea, by demographics, Germany, 2010
Figure 73: Frequency of use of standard tea, by demographics, GB, 2010
Figure 74: Frequency of use of herbal/fruit/green tea, by demographics, GB, 2010
Figure 75: Sort of tea including herbal/fruit/green tea use most often, by demographics, France, 2010
Figure 76: Sort of tea including herbal/fruit/green tea use most often, by demographics, Germany, 2010
Figure 77: Sort of tea including herbal/fruit/green tea use most often, by demographics, GB, 2010
Figure 78: Frequency of use of other hot drinks, by demographics, GB, 2010
Appendix - Lifestyle Data
Figure 79: Agreement with lifestyle statements, by country, 2010
.Figure 80: Trends in agreement with “It’s worth paying more for organic food”, by country, 2006-10
Figure 81: Trends in agreement with “I am prepared to pay more for foods that don’t contain artificial additives”, by country, 2006-10
Figure 82: Trends in agreement with “I should do a lot of more for my health”, by country, 2006-10
Figure 83: Agreement with selected lifestyle statements, by demographics, France, 2010
Figure 84: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 85: Agreement with selected lifestyle statements, by demographics, Spain, 2010
Figure 86: Agreement with selected lifestyle statements, by demographics, GB, 2010
Related research categories
By sector: Hot drinks, Tea (in Hot drinks), General drinks
By market: Europe
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