Tchibo Frisch-Röst-Kaffee GmbH in Hot Drinks (Germany)
Tchibo will continue to focus on its coffee business combined with its so-called theme weeks in order to attract new and loyal customers to its stores. The concept of offering various products every week around a particular theme (e.g. kitchen, garden, bathroom, etc.) has proved successful in the past in attracting its core target group of middle-aged and older females, and therefore it will likely be carried forward and further improved over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?
- Get a detailed picture of the Hot Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Tchibo Frisch-Röst-Kaffee GmbH: Key Facts
Summary 2 Tchibo Frisch-Röst-Kaffee GmbH: Operational Indicators
Summary 3 Tchibo Frisch-Röst-Kaffee GmbH: Competitive Position 2012
The just-drinks office is currently: Closed
Office opening hours
The office is closed during weekends.
Current time at just-drinks headquarters: 4:11am (Tuesday, 10 December 2013)