Tanzania Food and Drink Report Q1 2013
Inflation is on the decline in Tanzania and is likely to continue to fall into 2013, according to BMI's Africa team. Meanwhile, decent harvests in the middle of 2012 will put more money in the hands of the many Tanzanians who rely on agriculture for their livelihood. Together, these bode well for consumers' purchasing power.
There is tremendous room for growth on the consumer side in Tanzania. With incomes still low, there are potentially dynamic opportunities on offer for companies that can target the market with low-cost goods. The telecoms sector is a key example of the growth that can be achieved with the right amount of investment, particularly in distribution. Tanzania’s telecoms industry is one of the region’s most competitive, with a host of big hitters jockeying for a share of the market. One reason for telecoms firms' success is that they have been able to invest heavily in distributional infrastructure. In Tanzania and the wider region, getting products to the final consumer is probably the greatest challenge a company will have to overcome.
Much activity remains under the radar across much of the region, where the informal economy accounts for a big chunk of spending. The takeoff in mobile phones over the past decade shows that if the price is right, there are huge opportunities at mass market level, where consumers are willing to embrace new brands.
Moreover, with incomes still low across the region, there are potentially dynamic opportunities on offer for low-cost goods targeting the mass market, and Tanzania is no exception. Demand for basic essentials such as toothpaste and shampoo will grow considerably over the next few years. Again, we highlight that with internal distribution systems in terrible shape, large investments into distribution must be made.
Headline Industry Data
?? Per capita food consumption in local currency terms is forecast to increase by 12.3% in 2013. To 2017, compound annual growth of 7.4% is forecast.
?? Mass grocery retail sales are forecast to increase by 16.3% in 2013. To 2017, compound annual growth of 13.7% is forecast.
Table of contents
Chapter - BMI Industry View
Chapter - Business Environment
BMI's Core Global Industry Views
Table: Core Views
Sub-Saharan Africa Risk/Reward Ratings
Table: Sub-Saharan Africa Q113 Food & Drink Risk/Reward Ratings
Table: Economic Activity
Chapter - Industry Forecast Scenario
Table: Food Consumption – Historical Data & Forecasts, 2010-2017
Table: Fish Volume Sales, Production & Trade – Historical Data & Forecasts, 2010-2017
Table: Corn Oil Volume Sales, Production & Trade – Historical Data & Forecasts, 2010-2017
Table: Liquid Milk Volume Sales, Production & Trade – Historical Data & Forecasts, 2010-2017
Table: Cheese Volume Sales, Production & Trade – Historical Data & Forecasts, 2010-2017
Table: Beer Volume Sales, Production & Trade – Historical Data & Forecasts, 2010-2017
Carbonated Soft Drinks
Table: Carbonated Soft Drinks Volume Sales, Production & Trade – Historical Data & Forecasts, 2010-2017
Mass Grocery Retail
Table: Mass Grocery Retail Sales – Historical Data & Forecasts, 2010-2017
Chapter - Market Overview
An Overview Of The East African Food And Drink Industry
Chapter - Key Regional Industry Trends And Developments
Coffee Shops Taking Off In Tea Drinking Nation
Massmart In Talks To Enter Kenya
Africa To Guzzle A Lot More Beer; Look Out For Nigeria
Chapter - Demographic Outlook
Table: Tanzania's Population By Age Group, 1990-2020 (‘000)
Table: Tanzania's Population By Age Group, 1990-2020 (% of total)
Table: Tanzania's Key Population Ratios, 1990-2020
Table: Tanzania's Rural And Urban Population, 1990-2020
Chapter - Risk/Reward Ratings Methodology
Chapter - BMI Food & Drink Industry Glossary
Food & Drink
Mass Grocery Retail
Chapter - BMI Food & Drink Forecasting & Sourcing
How We Generate Our Industry Forecasts
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