Tan Hiep Phat Group in Soft Drinks (Vietnam)
Over the forecast period, Tan Hiep Phat Group aims to become the leading player in soft drinks in Vietnam. The company continues to invest in research and development to enable it to introduce new products in the market to take advantage of the potential demand for soft drinks in Vietnam. In addition, the company will also increase its level of marketing and advertising activities to establish strong brand names as well as to constantly generate consumers’ attention for its brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Tan Hiep Phat Group: Key Facts
Summary 2 Tan Hiep Phat Group: Competitive Position 2012
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