Taisun Enterprise Co Ltd in Soft Drinks (Taiwan)
To deal with increasing costs from raw materials, Taisun Enterprise Co Ltd will introduce products with high value and new distribution channels. The main direction for the beverages is health. Since many workers eat out every day, Taisun aims to introduce the reduced-sugar drinks to lower the calories consumed. In addition, Taisun will put more efforts into its products’ safety so that consumers can be confident in Taisun’s beverages.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Table of contentsStrategic Direction
Summary 1 Taisun Enterprise Co Ltd: Key Facts
Summary 2 Taisun Enterprise Co Ltd: Operational Indicators
Summary 3 Taisun Enterprise Co Ltd: Competitive Position 2012
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