Sweden Beer Market Insights 2013

Published: July 2013

Publisher: Canadean Ltd

Product ref: 176461

Pages: 164

Format: PDF

Delivery: By product vendor

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Price: $ 6612.00

Report description

Product Synopsis
A detailed market research report on the Sweden beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Sweden beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
As with soft drinks, the cool wet summer hit demand for beer refreshment in 2012 which combined with a number of other factors to give the year the worst performance for the Swedish beer market since a jump in border trade prompted a 5% decline in domestic sales in 2004.

What are the key drivers behind recent market changes?
Further wine growth in 2012 will have also contributed to the beer losses as the long-term shift from wine to beer continued. The deterioration in the economic climate will additionally, and inevitably, have played its part in the downward performance of beer sales in Sweden.

What makes this report unique and essential to read?
The Sweden Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Sweden Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.

Key Market Issues
As with soft drinks, the cool wet summer hit demand for beer refreshment in 2012 which combined with a number of other factors to give the year the worst performance for the Swedish beer market since a jump in border trade prompted a 5% decline in domestic sales in 2004

The Swedish economy continues to outperform most other European economies but inevitably the issues in the Eurozone have had an impact; GDP growth slowed in 2012 to less than 1%, down from nearly 3% in 2011

Demand is still expected to fall though, albeit only modestly as economic outlook becomes unsure

Exports from Swedish brewers to the border increased to 50 m according the Swedish Brewers Association. The influential quarter three saw a 6% rise in border trade exports according to estimates but overall the border trade has lost its momentum.

Much was expected from the VAT cut in restaurants and bars during 2012 but feedback suggests that while the volume of ‘plates served’ increased, beer sales did not

Key Highlights
It may be that sales of wine in bars and restaurants benefitted more from the VAT cut than sales of beer.

The current economic situation is highlighted by the fact the government has cut its GDP forecast growth for 2013 to just 1.1% from 2.7%.

The consumption opportunities for soft drinks are further limited by the excellent municipal water available in the market. In many markets in Europe still water has been a major driver in soft drinks demand, but in Sweden cool conditions and safe tap water have restricted consumption

Sweden is in a cool part of the world and as a result soft drinks make up a considerably smaller proportion of commercial beverage consumption than the rest of Europe.

In late 2012 Systembolaget was given the green light to provide home deliveries in selected areas as part of a trial. The response was very muted among consumers and some reports suggest there were as few as 100 requests for home delivery in the trial locations

Table of contents

Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1984-2015F
Table – West Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – West Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 2.8 – Leading Grocery Wholesale/Retail Groups For Soft Drinks
Table 3.7 – On-Premise and Off-Premise Outlets Serving Strong Beers, 2012
Table 3.8 – Typical Price Structure for Beer 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 1999-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
CARLSBERG SWEDEN
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table - Carlsberg Full Brand List, ABV%, Pack Type
Table – Carlsberg Sweden Brand Volumes, 2008-2012
SPENDRUPS BRYGGERI AB
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Spendrups Full Brand List, ABV%, Pack Type
Table – Spendrups Brand Volumes, 2008-2012
SMALLER BREWERS
ÅBRO BRYGGERIE AB
Åbro Bryggerie AB Brand Volumes, 2008-2012
GALATEA SPIRITS AB
KOPPARBERG
Kopparberg Brand Volumes, 2008-2012
KRONLEINS
Kronleins Brand Volumes, 2008-2012
SABMILLER BRANDS OF EUROPE
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map

List of Tables
Table – Population Size and Growth, 1984-2015F
Table – West Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – West Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – West Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – West Europe Beverage Consumption Per Capita, Growth, 2003-2013F
Table 1.5.1 – Taxation Base
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
 Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Table 2.4 – Leading Distributors/Drinks Wholesalers, 2012
Table 3.4.1 – Outlet Universe for Beer, Number/% Share, 2008-2012
Table 3.4.2 – Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012
Table 3.7 – Leading Retail Groups
Table 3.8B – Leading Beer Importers, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2012
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F

List of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012

Price: $ 6612.00

Related research categories

By sector: Beer (in Beer & Cider)

By market: Sweden (in Europe)