Sweden Beer Market Insights 2012
A detailed market research report on the Sweden beer industry. Researched and published by Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the Sweden beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Brutal Brewing, a slightly risqué and edgy concept from Spendrups, was introduced in 2011. Inspired by the success of Pistonhead in 2010, employees develop various beer products destined for the Swedish market and aimed at the ‘beer nerd’ audience.
What are the key drivers behind recent market changes?
The thriving economy has played an important role in increasing the footfall in Swedish bars and restaurants. Beer sales in on-premise outlets increased for the first time in recent years. The momentum is expected to carry on into 2012 given that the VAT has been slashed in Horeca outlets from 25% to 12%.
What makes this report unique and essential to read?
The Sweden Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Sweden Beer industry. Data includes volumes from 2007 to 2011 plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for ten major brewers.
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Key Market Issues
Poor weather conditions in many tourist hot spots had significant implications for demand for beer and softdrinks in July where this performance tipped the overall commercial beverage market into the red in 2011.
The impact of the Eurozone crisis was very much evident from the 2011 quarter 4 year on year GDP performance of 1.1%, which has slowed down considerably.
Low confidence of the consumers this year and Canadean expect the market to see a slight increase in the rate of decline in 2012.
It should be noted that a slowdown in border trade shipments will also have helped beer in 2011.
The Swedish Statistics office point to a 5% increase in volume sales in restaurants in February and a 5.9% rise in March, suggesting that the cut is stimulating demand.
Beer sales in on-premise outlets increased for the first time in recent years. The momentum is expected to carry on into 2012 given that VAT has been slashed in Horeca outlets from 25% to 12%.
This move is designed to lift youth unemployment and should dilute the impact of deteriorating economic growth.
August 2011 did see sales recover, but it was not sufficient to compensate for the losses sustained in the important month for refreshment beverages.
July 2011 would have contributed to the overall rise in Horeca sales – Swedes eat and drink out more in damp weather conditions.
With the success of the Matkassar concept and the expansion of online grocery shopping, Systembolagethave proposed to begin a trial of home delivery in Gothenbourg.
Table of contents
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1983-2014F
West Europe Population Size and Growth 2001-2012F
Economic Indicators 2003-2013F
West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
West Europe Commercial Beverage Consumption - Per Capita - % Share, 2001-2012F
West Europe Beverage Consumption Per Capita - Growth, 2002-2012F
Legislation and Taxation Tables
Table 1.5.1 - Taxation Base
Table 1.5.3 - Legal controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Market Background Briefing
Beer Definitions by Type – Local Segmentation
Beer Definitions by Type – Standard Price Segmentation
Beer Definitions by Type – Alcoholic Strength
Beer Definitions by Type – Beer Type
Beer Definitions by Type – Local, National and International.
Beer Key Facts
Current and Emerging Trends
Imports and Exports
Top 10 Beer Brands - Volume, 2009-2011
Top 10 International Premium and Super premium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2011
Chart - Consumption by Pack Material/Type, 2011
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation & Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution and Pricing Tables
Table 2.8 - Leading Grocery Wholesale/Retail Groups For Soft Drinks
Table 3.7 - On-Premise and Off-Premise Outlets Serving Strong Beers, 2011
Table 3.8 - Typical Price Structure for Beer 2011
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F
Commercial Beverage Consumption - per Capita - Growth, 2001-2011
Commercial Beverage Consumption - Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption - Growth, 2001-2012F
Consumption of FABs and Cider, 1999-2012F
Beer Foreign Trade By Country (Imports), 2008-2012F
Beer Foreign Trade By Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012F
Beer Distribution: On vs Off Premise, 2008-2012F
Carlsberg Sweden Brand Volumes, 2007-2011
SPENDRUPS BRYGGERI AB
Spendrups Brand Volumes, 2007-2011
ÅBRO BRYGGERIE AB
Abro Bryggeri AB Brand Volumes, 2007-2011
GALATEA SPIRITS AB
Kopparberg Brand Volumes, 2007-2011
Kronleins Brand Volumes, 2007-2011
SABMILLER BRANDS OF EUROPE
The just-drinks office is currently: Closed
Office opening hours
The office is closed during weekends.
Current time at just-drinks headquarters: 10:25pm (Wednesday, 19 June 2013)