Suntory Holdings Ltd in Alcoholic Drinks (Japan)
Suntory Holdings Ltd aims to reinforce its position by strengthening its marketing and promotional campaigns that can offer new value and new ways for consumers to enjoy alcoholic drinks, and also by introducing new products that can offer additional value. Overseas, the company plans to widen its product portfolio as well as reinforce its marketing activities of premium whiskies in the US and Europe and Kakubin and Suntory The Premium Malt’s in Asia.
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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of contentsStrategic Direction
Summary 1 Suntory Holdings Ltd: Key Facts
Summary 2 Suntory Holdings Ltd: Operational Indicators
Summary 3 Suntory Holdings Ltd: Competitive Position 2012
Related research categories
By company: Suntory
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