Successes and Failures Case Study: Simply Nectar

Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Simply Nectar has increased sales significantly by capitalizing on the rising health consciousness of consumers.

• Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
• Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
• Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered
• Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.

Around 80% of new product innovation fails – highlighting the challenge that industry players face in innovating in today’s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.

Datamonitor is constantly monitoring the big winners and losers in the CPG industry. Each case study contains background information, describes how developments unfolded, and is contextualized by Datamonitor’s own research and analysis.

This case study looks at how Simply Nectar has benefitted from its "clean label" positioning.

• Why is Simply Nectar considered an interesting case of success?
• How does Datamonitor judge the success of Simply Nectar?
• What consumer insight has underpinned this?
• What can I learn from the success of Simply Nectar?

Table of contents

Introduction
Effective innovation is difficult to come by, but it is the key to sustained competitive advantage in the consumer packaged goods industry. Lessons can be learned from both successes and failures. This case study looks at how Simply Nectar has increased sales significantly by capitalizing on the rising health consciousness of consumers.


Features and benefits
Access comprehensive analysis of global successes and failures in the consumer packaged goods industry to drive ideation and inspiration.
Obtain country-specific consumer insight to understand the consumer attitudes and needs that underpinned innovation success/failure.
Avoid costly investments by learning important lessons from companies and brands that have failed or under-delivered.
Obtain a broader appreciation of the CPG industry by gaining insights from both within and outside of your category.


Highlights
Around 80% of new product innovation fails – highlighting the challenge that industry players face in innovating in today’s competitive market landscape. Failed innovation can severely undermine profits and brand reputations. Conversely, the rewards for successful innovation are substantial.
Datamonitor is constantly monitoring the big winners and losers in the CPG industry. Each case study contains background information, describes how developments unfolded, and is contextualized by Datamonitor’s own research and analysis.
This case study looks at how Simply Nectar has benefitted from its ""clean label"" positioning.


Your key questions answered
Why is Simply Nectar considered an interesting case of success?
How does Datamonitor judge the success of Simply Nectar?
What consumer insight has underpinned this?
What can I learn from the success of Simply Nectar?

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Related research categories

By sector: Nectars (in Soft drinks)