Student report 2012
Table of contentsINTRODUCTION
Portrait of a modern student, plus key takeouts from the research.
A consideration of the critical factors affecting the student market today, including the impact of rising debt levels, employment prospects and demographic trends.
Combining insights from a large scale quantitative online survey of over 2,500 students, an in depth focus group and retailer sales data analysis, all contextualised by expert insight from CGA and NUS Services Ltd, the report addresses the following issues:
4.1 SOCIALISING BEHAVIOUR
How often students drink alcohol > how often they visit licensed premises > which days they visit licensed premises > what times they go out and come home > socialising trends
4.2 PLACES OF CONSUMPTION
Where students do their drinking > what outlet types they visit > how many venues they visit on a night out
4.3 MOTIVATIONS FOR SOCIALISING
Why students go out > how they decide where to go > how they plan their nights out > influence of marketing mechanics
4.4 DRINKING PREFERENCES
What students drink > how their tastes evolve > what influences their choices > attitudes to new product trial
4.5 MITIGATING RISK BEHAVIOURS
Prevalence of pre and post loading > drinking to get drunk
4.6 THE STUDENT POUND
Spend on a night out > entrance fees > effect of recession
With an increasingly commercial mentality evident across the NUS affiliated student union estate and a growing reliance on student spend on the high street, the competition for student business is hotter than ever before. This section of the report profiles the student-focused offers of the main market players.
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