Store of the Future 2014
Store of the Future 2014
Out of town
How can out of town stores stay relevant as much of their space will become redundant going forward?
Can they pivot on existing infrastructure, supply chain integration and assets?
Are there examples for successful transformations?
How can the high street innovate? What is the triple bottom line?
Why is predestrianisation such a buzz theme?
What will be the impact on logistics?
What will the smart city mean for retailing?
Will same day delivery morph into crowdsourced models?
Why are independent book stores in the USA growing again – in spite of Amazon or because of Amazon?
What is the future of the convenience store? Why are travel locations so significant?
How will logistics reorganisation drive a revival of both high streets and out of town?
How can bricks and mortar players copy the rise of prime and what can they do about it?
Will Heathrow’s Terminal 5 logistics set up become a model for the future high street? Westfield is using the same model already, there are other EU examples.
How big will the modal shift become? Will logistics be all about the road in future?
How can stores mimmick the ecosystem approach so successfully deployed by online players such as Amazon or Apple (kindle, iTunes)?
Will clienteling transform department stores, luxury players and car showrooms, what about other sectors?
What loyalty approaches enable real time data visibility in store? Showing path to purchase history, consideration index and so on and thereby driving up conversion rates and enabling up-selling?
Creating destination status
How can store based players combat the rise of online marketplaces by adopting similar models in the physical world? Who is doing this already?
Why has Giraffe Watford become the best performer in the whole Group?
Are restaurants the only way to drive future footfall into out of town centres?
Store of the future 2014: copying online, executive summary p12
The cinema pivot: a model for retail stores? p19
Pivot on existing infrastructure - model for stores? p20
Learning from other sectors: The cinema pivot to opera, ballet and art p21
Learning from other sectors: can this be replicated by retailers? p22
3 key success drivers of Amazon p23
Learning from online: Three successful concepts transforming retailing p24
Rethinking the store p26
Store of the future: Stores as ecosystems, integration of loyalty schemes p27
Store of the future: Stores as ecosystems, collaboration p28
Store of the future: Stores as ecosystems, heart of infrastructure, sharing footfall p29
The other meaning of ecosystem: taking a leaf out of Apple’s and Amazon’s book, M&S p30
The other meaning of ecosystem: M&S health & beauty kiosks creating a walled garden p31
IKEA: The 3D kitchen planner, convenience, revenue enhancing, installation service p32
Kitchen planner p33
IKEA: The planner as market research tool, engagement and conversion enhancer p34
Ecosystem: Linking up off and online shopper in real time, enabling personalisation p35
Enabling ecosystems: 3 Recommendations p36
Ecosystems recommendations, beyond clienteling p37
Home delivery and Out of Town hubs, the next step in the evolution of drives and
click & collect, how to combat and copy prime p38
The out of town hypermarket: establishing future viability p39
The out of town hypermarket: Carrefour’s Planete – too costly, little traction p40
Reducing redundant space: pivoting on retail infrastructure to combat prime p41
Reducing redundant space: Vendor Flex, iteration of click & collect, collaborative delivery p42
Reducing redundant space: recommendation for unproductive OOT space p43
Auchan – the innovator p44
Auchan: the innovator, the e-commerce structure, Auchandirect, Auchan.fr, Grossbill p45
Auchan: figures, hyper vs. Chronodrive 2012, average sales and growth p46
France: The development of the drive solution p47
Recent key developments: car sharing, new formats, Simply Market drives, Arcimbo p48
Auchan: Chronodrive/AuchanDrive, H1 2013 statistics, sales, customer numbers, baskets p49
The Chronodrive model: the innovator p50
Chronodrive: arterial roads, pure solution versus add on, cost management p51
France: As no trading permits were needed, a boom in the format followed p52
Linking out of town to the high street of the future p53
Margins: all about route optimisations and efficiency, the rise of click & collect and lockers p54
New use case: hubs on the outskirts, bundling trips from all retailers, milk round deliveries p55
City consolidation centre p56
The evolution of the high street: start ups, pop ups, smart cities, smart parking p57
Changing context p58
The future high street: low emission zones, congestion charging, pedestrianisation p59
4 case examples: Copenhagen, Melbourne, Bogota and New York p60
Liveable cities: the triple bottom line p61
The future high street: the triple bottom line, learning from shopping centres p62
The future city: pedestrianisation leads to logistics knock on effects p63
Smart parking: ecosystem link up, temporary pedestrianisation p64
Heathrow Terminal 5 - a model for the high street? p65
Heathrow Terminal 5: reducing cost, improving OSA, increasing sales p66
Hub Solution: combining sectors, online grocery & food service, comprehensive solution p67
Retail logistics: Reducing the empty runs, interleaving p68
Retail logistics: Partnerships will become a necessity as online shopping continues to expand p69
Rethinking outbounding p70
Same day and crowd sourced delivery p71
Same day delivery: Shuttl’s benefits, net promoter score, conversion rates, new customers p72
Same day delivery: new use cases, Amazon Fresh, gifting p73
Crowd sourced delivery – Stockholm p74
Crowd sourced delivery: P2P on the last mile, the Stockholm example p75
The modal shift: integrating the C store into the supply chain, fulfillment opportunities p76
Supply chain integration: Morrisons, Casino and Cdiscount p77
Supply chain integration: using the physical location as a hub to drive down costs p78
Innovative delivery systems in urban areas: Casino Group’s river delivery system in Paris p79
Innovative delivery systems in urban areas: Casino’s sustainable logistics p80
Innovative delivery systems in urban areas: Franprix’s reduced CO2 footprint p81
Creating destination status: The flagship store of the future p82
Store of the future: the high street flagship, pop ups p83
FMCG stores - Paris, Amsterdam, Berlin, London p84
Creating destination status: The flagship store of the future p85
Creating destination status: A is for Apple stores p86
Apple: first KPI declines, next step in evolution p87
CG companies: going fishing where the fish are p88
Creating destination status: Nespresso – creating perfect loyalty through ecosystems p89
Case study: M&M store brand-building in the UK and the US p90
Case study: Ritter Sport, Beiersdorf’s Nivea in Germany, creating 360 ° environments p91
Creating destination status: need to compete online, the offline opportunity p92
Creating destination status: Recommendations p93
Creating Destination status - Planet Modulor, Berlin p94
Planet Modulor: The flagship store of the future, verticalisation and personalisation p95
Collaboration: transposing the marketplace model into bricks and mortar p101
Collaboration: making the online marketplace model work in offline p102
Creating destination status without a flagship: Aldi & Rewe teaming up in Germany p103
Aldi and Rewe, from competition to cooperation, a model for other markets and sectors? p104
Footfall & loyalty through collaboration p105
Food service: the out of town mega trend, Tesco & Giraffe p106
Food service: the service shift from shopper to restaurant guest p107
Restaurants & Retail p108
Restaurants & Food service: M&S and Sainsbury’s failed Fleet street kitchen p109
Restaurants & Food service: the better model, concessions or fully owned? p110
Restaurants & Food service: Wholefoods and HEB best in class p111
IKEA Restaurants - footfall driver par excellence p112
IKEA: In-store experience, children’s play areas, Swedish foodhalls as moment of truth p113
The food service opportunity for c-stores p114
Food service: moving towards coffee shops, difficult proposition p115
Convenience stores: Congenial environments, fast casual dining p116
Chez Jean: Casino & Relay cooperation, Daily Monop innovative space saving solutions p117
Circle K: attract target customers and make them regulars p118
Food service: Rewe to go, difficult German market, bakeries and gas station saturation p119
Actionable recommendations: food service and third space p120
Convenience stores and travel locations – the winning format p121
Convenience stores and travel locations p122
Catchment centricity: the opportunity in travel locations p123
Catchment centricity: dedicated convenience private labels p124
C-stores: winning formats of the future – confluence of supportive trends p125
Catchment centricity: Travel hubs – the fastest growing convenience location p126
Travel hubs: A lucrative location for convenience stores p127
Background drivers: guaranteed and high quality footfall, at least twice a day p128
Background drivers: higher standards, logistics advantage, easier to open small outlets p129
Travel hubs case examples: Sourced Market, London St. Pancras, crowd sourcing expansion p130
Travel hubs case examples: Sourced Market, London St. Pancras, 10k customer per week p131
Travel hubs case examples: Hubiz, Paris, swivelling a time sensitive proposition p132
Travel hubs case examples: Hubiz Paris, stock rotation p133
Travel hubs: Casino and Monoprix bringing everyday convenience to train stations p134
Travel hubs: Monop’ station, offering laundry services p135
Recommendations: Travel hub convenience ½ p136
Recommendations: Travel hub convenience 2/2 p137
Travel locations, click & collect, Copenhagen & Switzerland p138
Travel hubs: click & collect lockers targeting commuters p139
Travel hubs: Asda, Amazon and the London Underground p140
Conclusion – bringing it all together p141
Recommendations: treating the store as a node in a wider network p143
Conclusion: the arrival of the truly smart store p144
Postscript: Ageing populations: How do H&W trends affect the hypermarket of the future? p147
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