Starbucks: Accelerated growth plan

Starbucks: Accelerated growth plan

Published: June 2014
Publisher: MarketLine
Product ref: 217593
Pages: 21
Format: PDF
Delivery: By product vendor

Forward this to a colleague

Price: $495.00

Don't worry. No payment is taken yet

Introduction

Following a decline in profitability and share price in 2008, Starbucks embarked on a business revival strategy. This was highly successful and led to big expectations in terms of continued growth. In December 2012, Starbucks unveiled a new growth strategy, the 'accelerated growth plan'. This case study will examine this new strategy and assess the success of the growth plan so far.

Features and benefits

* This case study looks at Starbucks 2008 business revival strategy.
* This case study outlines the accelerated growth plan, introduced at the end of 2012.
* This case study assesses how successful the growth plan has been so far.
* This case study looks at what the future may hold for Starbucks.

Highlights

Starbucks' 2008 business revival strategy led to the company being named as the 'Number One World’s Most Innovative Food Company' by Fast Company in 2012, helping to put the company back in growth and increasing its brand value.
With the company reporting increasingly impressive margins and profitability, the accelerated growth plan was designed to continue to drive the company forwards. Schultz described how the strategy would focus on new store openings, international expansion, adaptations to its payment and rewards platform, and a focus on consumer packaged goods
With the announcement of the growth plan at the end of 2012, Starbucks set itself a big task. The company is expanding its store portfolio, adding new food and drink items, penetrating supermarkets around the world, and expanding its payment and loyalty platforms. Early indications suggest that the company's new strategy is proving successful.

Your key questions answered

* What was the business revival strategy?
* What is Starbucks' accelerated growth plan?
* How is the growth plan being implemented?
* Is the growth plan proving to be successful?
* What does the future hold for Starbucks?

Price: $495.00

Don't worry. No payment is taken yet

Need help before you order?

+44 (0)1527 573 618

9:00am - 5:30pm Mon - Fri

Related research categories

By company: Starbucks Corporation


Not found what you were looking for?

Or contact our research team

We want to meet your research requirements. Let us know what you need, how to contact you and we will do the rest.





How do you want to be contacted?

Phone callback (one working day)
Email

For enhanced security, please complete the following sum:

3 + 8 =

just-drinks homepage



Forgot your password?