Sports market research

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

314 reports found (page 7 of 11)

Title

Date published

Price


Sports and Energy Drinks in Egypt

Sports and Energy Drinks in Egypt

Sports and energy drinks remains a very small category and most Egyptian companies are wary about investing in it. Most sports and energy drinks on the market are imported from Europe....

July 2013

$900.00


Sports and Energy Drinks in Japan

Sports and Energy Drinks in Japan

Sports and energy drinks total volume sales contracted marginally in 2012, as the dominant category, sports drinks, continued losing popularity after a drastic growth in the hot summer in 2010. The ma...

July 2013

$900.00


Sports and Energy Drinks in Nigeria

Sports and Energy Drinks in Nigeria

Growth in total sports and energy drinks volume sales in 2012 was down on 2011, and also lower than the CAGR for the entire review period. This slowdown was partly due to increasing maturity, particul...

July 2013

$900.00


Sports and Energy Drinks in Ireland

Sports and Energy Drinks in Ireland

Sports and energy drinks saw little movement in total value or volume terms in 2012, continuing to suffer from the economic downturn. However, the sports and energy drinks category recorded poor growt...

July 2013

$900.00


Sports and Energy Drinks in Turkey

Sports and Energy Drinks in Turkey

At the end of the review period, sports and energy drinks continued to register double-digit value growth. The growth mainly stemmed from rising urbanisation and the large population of young people i...

June 2013

$900.00


Sports and Energy Drinks in Indonesia

Sports and Energy Drinks in Indonesia

With growing consumer concerns regarding health and nutrition, functionality continued to drive volume sales of sports and energy drinks in 2012. In 2012, Indonesian lifestyles continued to change eve...

June 2013

$900.00


Sports and Energy Drinks in Hungary

Sports and Energy Drinks in Hungary

The category witnesses strong price competition. As consumers look for cheap products, the switching and trying of various brands is higher than before when consumers stuck to their preferred products...

June 2013

$900.00


Sports and Energy Drinks in Serbia

Sports and Energy Drinks in Serbia

As sports and energy drinks is at the expansion stage in Serbia, the category recorded volume and value sales growth. As it is at the earliest stage of its development, sports drinks achieved consider...

June 2013

$900.00


Sports and Energy Drinks in the United Kingdom

Sports and Energy Drinks in the United Kingdom

Low-cost alternatives had a significant impact on the category in 2012, prompting a unit price decline for the sports drinks category and thus for the category overall....

June 2013

$900.00


Sports and Energy Drinks in Kazakhstan

Sports and Energy Drinks in Kazakhstan

The sports and energy drinks category is represented only by energy drinks in Kazakhstan. Sales of energy drinks increased over the review period thanks to the growing popularity of these products amo...

June 2013

$900.00


Sports and Energy Drinks in Ukraine

Sports and Energy Drinks in Ukraine

The sports and energy drinks category in Ukraine continued to consist solely of energy drinks, while sport drinks sales remained negligible. The energy drinks category is also quite new and experience...

June 2013

$900.00


Sports and Energy Drinks in Uzbekistan

Sports and Energy Drinks in Uzbekistan

Only energy drinks is present in sports and energy drinks in Uzbekistan. These products have been available in the country in very limited supply since 2002, but it was only in the latter years of the...

June 2013

$900.00


Sports and Energy Drinks in Lithuania

Sports and Energy Drinks in Lithuania

Sports and energy drinks rebounded swiftly in 2011 and continued this rise in 2012, albeit at a slower pace. The interest of consumers did not wane during the recession, but the affordability factor b...

May 2013

$900.00


Sports and Energy Drinks in Spain

Sports and Energy Drinks in Spain

In 2012, the number of people participating in sports and physical exercise on a regular basis continued to increase. More people are aim to lead healthier lifestyles, as they become more aware of the...

May 2013

$900.00


Sports and Energy Drinks in Macedonia

Sports and Energy Drinks in Macedonia

In 2012, energy drinks was the only category in sports and energy drinks with a significant presence. Sales of sports drinks remained negligible, with only three different brands present....

May 2013

$900.00


Sports and Energy Drinks in Latvia

Sports and Energy Drinks in Latvia

Sports and energy drinks continued its dynamic development due to increased consumer product appreciation and the development of new products. Both energy drinks and sport drinks are rather new produc...

May 2013

$900.00


Sports and Energy Drinks in Colombia

Sports and Energy Drinks in Colombia

Sports and energy drinks saw strong innovation that brought energy drinks to a mass audience and was importantly responsible for the 12% volume growth in 2012. Vive 100, an energy drink from Quala, to...

May 2013

$900.00


Sports and Energy Drinks in Slovakia

Sports and Energy Drinks in Slovakia

Sports and energy drinks is among the fastest growing categories in the soft drinks market with constantly increasing popularity among consumers in Slovakia. Sports and energy drinks are especially po...

May 2013

$900.00


Sports and Energy Drinks in Bosnia-Herzegovina

Sports and Energy Drinks in Bosnia-Herzegovina

Relative to average growth recorded during the review period, the 2012 performance of sports and energy drinks in Bosnia-Herzegovina was weaker both in the on- and off-trade. Strong growth during the ...

May 2013

$900.00


Sports and Energy Drinks in Denmark

Sports and Energy Drinks in Denmark

Total volume sales declined in 2012. This was due to a drop in sports drinks sales as domestic retailers lost trade to the booming German border retailers, fuelled by the economic downturn and high re...

May 2013

$900.00


Sports and Energy Drinks in Estonia

Sports and Energy Drinks in Estonia

Value growth of sports and energy drinks continued and even slightly accelerated in 2012. Growth was supported by new product launches in 2012, and by the performance of successful launches in 2011. S...

May 2013

$900.00


Sports and Energy Drinks in Norway

Sports and Energy Drinks in Norway

Sports and energy drinks in Norway continued to show strong growth in value and volume sales terms in 2012; stronger than in 2010 and 2011. There are several reasons for the large increase in energy d...

May 2013

$900.00


Sports and Energy Drinks in Georgia

Sports and Energy Drinks in Georgia

Sports and energy drinks continued to see steady development in Georgia in 2012. Such products appeared in Georgia quite recently, and their key consumers are young people. Whilst five years ago sport...

April 2013

$900.00


Global Sports and Energy Drinks: Where Consumer Lifestyles a

Global Sports and Energy Drinks: Where Consumer Lifestyles and “Lifestyle Branding” Meet

Sports and energy drinks is one of the fastest growing soft drink categories, supported by their lifestyle marketing and functional properties. However, the reasons consumers choose these beverages di...

April 2013

$2000.00


Sports and Energy Drinks in Costa Rica

Sports and Energy Drinks in Costa Rica

Since practicing sports, running and joining gyms have become significant trends, especially among young people who continue becoming interested in adopting healthier lifestyles, sports and energy dri...

April 2013

$900.00


Sports and Energy Drinks in Finland

Sports and Energy Drinks in Finland

Sports and energy drinks saw total volume sales decline by 2% in 2012. Increasing maturity, particularly in energy drinks, undermined demand. The uncertain economic situation also made many consumers ...

April 2013

$900.00


Sports and Energy Drinks in Sweden

Sports and Energy Drinks in Sweden

Sports and energy drinks remained very dynamic in 2012 and sales were underpinned by both new product launches from 2011 and 2012 as well as marketing campaigns by leading companies like Red Bull Nord...

April 2013

$900.00


Sports and Energy Drinks in China

Sports and Energy Drinks in China

Increasing life and work pressures saw urban workers seeking energy supplements for daily use and performing more sports activities to keep fit. Most sports and energy drinks are marketed as health su...

April 2013

$900.00


Sports and Energy Drinks in Guatemala

Sports and Energy Drinks in Guatemala

In 2012 total volume sales increased by 10% to 43 million litres. Energy drinks was the main booster for volume performance as more value options entered the market. Domestic brands led price reductio...

April 2013

$900.00


Sports and Energy Drinks in Argentina

Sports and Energy Drinks in Argentina

Gatorade has been driving the image of the category, which is geared to maximising consumption occasions. It has aligned with gym and fitness stores, and on-the-go consumption....

April 2013

$900.00


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