Sports market research (page 5 of 8)

In India, products within the energy drinks category are not consumed for their functional aspect in the same way they are in other countries; they tend to be consumed more in nightclubs than to relie...

Sports and energy drinks sales grew by 1% in off-trade current value terms in 2011. This value growth must be seen in the context of the overall soft drinks industry, which has recorded declines for t...

While the health and wellness trend continues to dominate the soft drink market, consumers expect sports and energy drinks to deliver hydration and nutrition in a convenient format that will help them...

In 2011, the Austrian sports and energy drinks category was characterised by a strong push on promotional activities by retailers and manufacturers alike. While price discounts, multi-pack offerings, ...

In 2010, sports and energy drinks was bubbling with new product developments, such as Rockstar and Virus of Beauty. The category recorded strong growth rates throughout the historic period. The positi...

The sports and energy drinks category continues to be dominated by energy drinks in Cameroon, with sports drinks and elixirs not widely available due to low consumer awareness and the very limited num...

Energy drinks proved to be one soft drinks category which is resilient to the adverse economic situation in Greece as demand for stimulant beverages was bolstered during 2011 by the increasingly hecti...

Sports and energy drinks continued to perform well in 2011, posting total volume growth of 9% and current value growth of 11%. Increasingly busy lifestyles helped drive the growth of sports and energy...

While consumers of sports and energy drinks off-trade succumbed to the general trend of frugality, cutting volume spending and trading down to cheaper variants, on-trade consumers remained loyal to th...

The off-trade consumption of sports and energy drinks continued to increase in the Czech Republic in 2011. Products with a functional positioning continue to account for a relatively small niche withi...

The modest but positive performance of sports and energy drinks in 2011 was the result of lifestyle changes in Bucharest and other large cities, where average incomes are higher. However, it should be...

Due to urbanisation and the high number of young people in Turkey, the sales of energy and sports drinks are rising significantly. Since those products are mainly available and consumed in bigger citi...

The number of Spanish consumers who practice and play sport regularly continued to rise during 2011, confirming the continuation of the widespread trend towards leading healthy lifestyles which can be...

The ongoing health and wellness trend, alongside increasingly busy and active lifestyles, continued to generate increased demand for sports and energy drinks in 2011. Filipino consumers of all ages pa...

A third draft of the South African food labelling regulations became available in May 2010 and manufacturers had to make note of these regulations when designing and advertising any new products. Whil...

Sports and energy drinks are becoming increasingly popular in Slovakia and rising consumption has led to the development of a stable consumer base for both energy drinks and sports drinks. Energy drin...

The trend for consuming energy drinks in bars and nightclubs as a mixer for alcoholic drinks or for direct consumption continued in 2011. Red Bull heavily supported this trend by investing in promotio...

Sports and energy drinks recorded positive growth in off-trade value and volume terms in 2011. There were various new products launched under the health and wellness trend; for example, reduced-calori...

This report details the opportunities, legislative pressures and product concepts driving the sport nutrition industry. Insight is offered as regards the development of the market over the next four y...

Energy drinks total volume sales increased by 5% in 2011 to reach 8 million litres. Urbanisation and the increasingly hectic pace of modern life are boosting demand for energy drinks, especially among...

Energy drinks is expanding dynamically in terms of new product developments and sales. This soft drinks type has a very strong image of innovation among Ukrainians. It famous for its antidepressant at...

Sports and energy drinks, being at the premium end of soft drinks, was deeply impacted during the severe recession that resulted in slower or declining sales of even the most established mega brands i...

The developing urban activities of clubbing and partygoing are the key drivers of the sports and energy drinks category which registered total volume growth of 3% in 2011....

The rivalry between F&N’s100 Plus and Yeo Hiap Seng Ltd’s H-Two-O brands intensified in 2011 as each manufacturer introduced new variants in order to compete with the other’s core brand....

Many sports drinks and energy drinks products are positioned as health supplements for active individuals. With better economic conditions and the hectic schedule of urban lifestyles, consumers are tu...

The booming night-life culture and the mixing of sports and energy drinks with alcoholic beverages such as spirits continued to boost sales in 2011. The perception among many young adult consumers is ...

Volume sales of sports and energy drinks continued to grow rapidly during 2011 as value sales also continued to increase in a continuation of trends which began in 2009. Sports and energy drinks incre...

Sports and energy drinks continued to maintain moderate growth in 2011, with total sales held back by sluggish growth in energy drinks, which accounted for almost 60% of total volume terms and some 70...

In 2011, energy drinks recorded off-trade current value growth of 5%. Energy drinks are typically attractive to young people between the ages of 18 and 35. These products are gaining popularity as the...

Sports and energy drinks have been popular in Hungary for years and many manufacturers offer these beverages, particularly energy drinks. The category witnesses strong price competition and as consume...