Sports market research

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

367 reports found (page 5 of 13)

Title

Date published

Price


South Korea Sports Drinks Category Profile 2014

South Korea Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Sports Drinks in Germany

Sports Drinks in Germany

Sports drinks put in a poor volume sales performance in 2014. Many consumers looked for naturally healthy products to boost their performance when engaging in sport. However, while sports nutrition is...

March 2015

$900.00


Tunisia Sports Drinks Category Profile 2014

Tunisia Sports Drinks Category Profile 2014

A competitively priced comprehensive overview of the Sports Drinks market....

March 2015

$794.00


Sports Drinks in Mexico

Sports Drinks in Mexico

Due to the popularity of football amongst Mexicans and the hype over the World Cup, marketing strategies for sports drinks in 2014 centred on this event. During 2014, the leading sports drinks brands ...

March 2015

$900.00


Sports Drinks in the US

Sports Drinks in the US

The sports drinks category continued to grow in both value and volume terms in 2014, despite continued health concerns about this type of product. The category, while typically seen as being high in s...

March 2015

$900.00


Sports Nutrition in Bosnia-Herzegovina

Sports Nutrition in Bosnia-Herzegovina

The 2014 growth of sports nutrition was weaker relative to the review period’s current value CAGR of 3%. Potential, latent demand for sports nutrition exists, but the weak economy is discouraging the ...

March 2015

$900.00


Sports and energy drinks, 2014 and the future

Sports and energy drinks, 2014 and the future

This future-looking global report offers a concise, short-form, visual guide to this key CPG category. It provides a market overview, a review of the big stories affecting the category, a key section...

February 2015

$1995.00


Sports Drinks Market in Australia 2015-2019

Sports Drinks Market in Australia 2015-2019

Sports drinks are functional beverages formulated to maintain electrolytes balance in the body. They help in energizing an individual during exercise. Sports drinks are a combination of sugar, water, ...

February 2015

$2500.00


Sports Drinks in Spain

Sports Drinks in Spain

In spite of the beginning of the recovery of the economy, with the GDP closing in positive figures in 2014, high unemployment continued to have a major impact on domestic consumption. Spaniards contin...

February 2015

$900.00


Trends and Developments in Sports Nutrition

Trends and Developments in Sports Nutrition

Strongly outpacing other major consumer health categories, sports nutrition broke the US$10 billion retail value sales mark in 2014. As it continues to clean up its once rogue image, interest is growi...

February 2015

$1200.00


Sports Drinks in Portugal

Sports Drinks in Portugal

Sports drinks is mostly consumed by athletes and people engaging in sporting activities. However, at the end of the review period sports drinks found itself in competition with coconut water, high-pro...

February 2015

$900.00


Sports Drinks in Denmark

Sports Drinks in Denmark

Sports drinks did not see much product innovation in 2014, which hampered growth significantly. The demand for sports drinks is supported by the health and wellness trend and the increasing number of ...

February 2015

$900.00


Sports Drinks in Finland

Sports Drinks in Finland

Despite the ongoing health and sports trend in Finland, the total volume sales of sports drinks saw a marginal decline of 1% in 2014. The gloomy economy forced Finnish consumers to cut down on their s...

February 2015

$900.00


Sports Drinks in Bolivia

Sports Drinks in Bolivia

Sports drinks registered dynamic growth rates in 2014 thanks to companies’ efforts. Sport drinks’ companies invested in distribution, pricing, advertising and positioning of their brands in 2014. As a...

February 2015

$900.00


Sports Drinks in Morocco

Sports Drinks in Morocco

There is no market for sports drinks in Morocco. Such drinks are not popular in the country and therefore no company is offering such products yet in the country...

February 2015

$900.00


Sports Drinks in Egypt

Sports Drinks in Egypt

Sports drinks are a relatively unknown concept in Egypt and are only available in the off-trade in the country. The majority of middle- and low-income consumers are not familiar with sports drinks and...

February 2015

$900.00


Sports Drinks in the United Arab Emirates

Sports Drinks in the United Arab Emirates

The strong visibility of sports drinks on the shelves of all major retail outlets in the United Arab Emirates and the increasing interest in professional sports nutrition in general among the country’...

February 2015

$900.00


Sports Drinks in Venezuela

Sports Drinks in Venezuela

Overall, sports drinks has been adversely affected by the fall in production of Gatorade, which is by far the brand that leads category sales, holding 83% off-trade volume share in 2014. Union problem...

February 2015

$900.00


Sports Drinks in Slovenia

Sports Drinks in Slovenia

In line with the prevailing trends in other soft drinks categories, sales of sports drinks in Slovenia have been negatively affected by the ongoing economic crisis in recent years as low consumer purc...

February 2015

$900.00


Sports Drinks in Lithuania

Sports Drinks in Lithuania

Rising consumer awareness and, to a lesser extent, increasing supply of sports was the primary reason for growth of the category in 2014. Not only are Lithuanians seeing more sports drinks in stores, ...

February 2015

$900.00


Sports Drinks in Poland

Sports Drinks in Poland

Coca-Cola's Powerade was the first sports drink to be launched in Poland and for years dominated sales. However, during the review period Polish manufacturers increasingly challenged this internationa...

February 2015

$900.00


Sports Drinks in Ecuador

Sports Drinks in Ecuador

Ecuadorians are becoming more eager to participate in sports. This trend derives from their need to keep healthy. For example, cities such as Guayaquil and Cuenca have more cycle paths. All over the c...

February 2015

$900.00


Sports Drinks in Costa Rica

Sports Drinks in Costa Rica

In spite of the latest innovation, manufacturers have not being able to expand in line with the rapid evolution of sports drinks, which is continuously seeing deeper levels of segmentation. The increa...

February 2015

$900.00


Sports Drinks in Croatia

Sports Drinks in Croatia

Sports drinks remained by far the smallest soft drinks category in 2014. Combined with energy drinks, it represented a fraction of total soft drinks sales with a total volume share of less than 1%. Be...

February 2015

$900.00


Sports Drinks in Ireland

Sports Drinks in Ireland

Sales of sports drinks were down 2% in total value terms in 2014 with total value sales of €45 million. Total volume sales declined by 1% as sports drinks witnessed a drop in sales to consumers using ...

February 2015

$900.00


Sports Drinks in Chile

Sports Drinks in Chile

Along with the increasing number of Chilean consumers leading a sporty lifestyle, with runners, gym-goers, amateur cyclists and footballers, which meant sports drinks sales grew at a remarkably high p...

February 2015

$900.00


Sports Drinks in Australia

Sports Drinks in Australia

Sports drinks recorded strong off-trade volume growth of 8% in 2014, benefiting from Australia’s strong fitness and exercise culture, evidenced by the growing popularity of the fitness method called C...

February 2015

$900.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Sports drinks in Belgium (unlike in other markets) are mainly consumed by people engaging in sports. The growth of sports drinks has been driven by increasing awareness of the importance of a healthy ...

February 2015

$900.00


Sports Drinks in Saudi Arabia

Sports Drinks in Saudi Arabia

Saudi Arabia is home to one of the largest youth populations in the region. Statistics reveal that as of 2014 young adults and the middle-aged, aged 18-44, accounted for 49% of the population. The thr...

February 2015

$900.00


Sports Drinks in Serbia

Sports Drinks in Serbia

Sport drinks is a soft drinks category which is still in its infancy in Serbia despite the fact these products have been available in the country for over a decade. Sports drinks are not perceived as ...

February 2015

$900.00


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