Sports market research (page 2 of 3)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

70 reports found (page 2 of 3)

Title

Date published

Price


Premiumization Opportunities in Healthy Soft Drinks: Routes

Premiumization Opportunities in Healthy Soft Drinks: Routes for tapping into underserved sectors of the healthy drinks market including innovation opportunities in carbonates, energy drinks, sports dr

Premiumization Opportunities in Healthy Soft Drinks reviews consumer survey data and recent product innovation to provide insight into how soft drinks can create more value for consumers in the health...

February 2017

$1450.00


Sports Drinks in Mexico

Sports Drinks in Mexico

In 2016, sales of sports drinks were driven by consumers’ growing interest in what they perceive as functional beverages. Sports drinks are marketed as highly-hydrating beverages which also compensate...

February 2017

$990.00


Sports Drinks in the United Arab Emirates

Sports Drinks in the United Arab Emirates

Sales of sports drinks continue benefit from the rising popularity of sports drinks among non-athletes in the country. The weather in the Middle East generally, including in the United Arab Emirates i...

February 2017

$990.00


Sports Drinks in Dominican Republic

Sports Drinks in Dominican Republic

Growth remains strong within sports drinks in the Dominican Republic, especially in-light of the growing health and wellness trend. With larger numbers of consumers seeking healthier lifestyles and in...

February 2017

$990.00


Sports Drinks in Israel

Sports Drinks in Israel

Awareness of sports drinks is very low in Israel; many consumers still perceive energy drinks as suitable for hydration when practising sports, and thus do not seek specific sports drinks. Energy drin...

February 2017

$990.00


Sports Drinks in South Korea

Sports Drinks in South Korea

Sports drinks recorded two consecutive years of steady growth during 2015 and 2016. The category does not currently have much momentum and its prospects for growth remain limited. In addition, other p...

February 2017

$990.00


Sports Drinks in Austria

Sports Drinks in Austria

In 2016, sports drinks in the off-trade continued to perform well in both volume and current value terms. Sales are primarily being driven by the health and wellness trend, which has resulted in the w...

February 2017

$990.00


Sports Drinks in Croatia

Sports Drinks in Croatia

Apart from RTD coffee, sports drinks is the smallest soft drinks category in volume terms with a marginal importance compared to other, bigger categories. The target audience is very narrow, which mak...

February 2017

$990.00


Sports Drinks in Slovakia

Sports Drinks in Slovakia

A rising number of Slovaks are interested in doing various sports activities for the health benefits in terms of both the mental and physical state of the human body. To achieve better results during ...

February 2017

$990.00


Sports Drinks in Russia

Sports Drinks in Russia

Sports drinks sales started to recover in 2016 and recorded 2% retail volume growth after a 7% decline in 2015. As a result, sports drinks volume sales reached nine million litres, accompanied by a re...

February 2017

$990.00


Sports Drinks in Switzerland

Sports Drinks in Switzerland

Sport drinks continued to see strong growth both in off-trade volume and off-trade value terms in 2016. This can be attributed to the growing interest among the Swiss of participating in sport activit...

February 2017

$990.00


Sports Drinks in Italy

Sports Drinks in Italy

Sales of sports drinks experienced a lift between 2015 and 2016, due to the rising popularity of sport in Italy, notably in fitness centres and on the streets and roads of the country, with the growin...

February 2017

$990.00


Sports Drinks in Venezuela

Sports Drinks in Venezuela

Sports drinks registered a 15% volume decline and 627% current value growth in 2016. Product shortages and demand constraints were the main factors behind the adverse performance of sport drinks in 20...

February 2017

$990.00


Sports Drinks in Norway

Sports Drinks in Norway

Sports drinks continued to suffer from the strong increases in popularity of competing categories in 2016 with the growth of energy drinks, in particular, a major factor in the decline of the category...

February 2017

$990.00


Sports Drinks in Sweden

Sports Drinks in Sweden

Sports drinks recorded relatively weak growth of 1% in off-trade volume terms in Sweden in 2016. Sales were mainly driven by existing brands, as a lack of new product launches meant there was nothing ...

February 2017

$990.00


Sports Drinks in Indonesia

Sports Drinks in Indonesia

Sports drinks’ off-trade volume growth continued to stabilise in 2016 at 5%, with a slower rate of increase compared to 2015 at 8% and the overall review period CAGR of 11%, as the category is already...

February 2017

$990.00


Sports Drinks in the Philippines

Sports Drinks in the Philippines

While sports drinks remains a small soft drinks category in the Philippines, it consistently registered solid growth throughout the review period. With off-trade value sales of PHP7.6 billion in 2016 ...

February 2017

$990.00


Sports Drinks in Costa Rica

Sports Drinks in Costa Rica

Limited innovation and the further consolidation of major global flagship brands continued to be seen within sports drinks in Costa Rica during 2016, with Coca-Cola FEMSA Costa Rica capitalising on st...

February 2017

$990.00


Sports Drinks in Greece

Sports Drinks in Greece

Sports drinks is a category that lags behind in terms of investment, and as a result, its share of total soft drinks is declining, with sales decreasing at a considerably faster pace than the industry...

February 2017

$990.00


Sports Drinks in Finland

Sports Drinks in Finland

Retail sales of sports drinks plummeted in 2016, with off-trade volume and value sales declining by 6% in current terms over the course of the year. Although the health and fitness which remains in ef...

February 2017

$990.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Sports drinks is seen as a generally banal category in Belgium. Indeed, the vast majority of Belgians consume sports drinks like any other soft drink. Only a tiny portion of consumers drinks these bev...

February 2017

$990.00


Sports Drinks in Ireland

Sports Drinks in Ireland

Sports drinks in Ireland recorded an off-trade current value decline of 2% in 2016, with sales falling to EUR43 million. While this may appear disconcerting at first, it does reflect a marginal improv...

February 2017

$990.00


Sports Drinks in Vietnam

Sports Drinks in Vietnam

As Vietnam is a tropical country with hot weather all year round, sport drinks is a good solution for quenching thirst fast and for rehydrating the body. In addition, apart from consumption by athlete...

February 2017

$990.00


Sports Drinks in South Africa

Sports Drinks in South Africa

Intensified countrywide obesity prevalence campaigns triggered an increase in sporting activities, which contributed to retail volume growth of 7% in sports drinks. Another factor that boosted demand ...

February 2017

$990.00


Sports Drinks in the Czech Republic

Sports Drinks in the Czech Republic

Current value sales of sports drinks grew by 4% in 2016, totalling CZK95 million. The category performed well thanks to a wider selection of sports drinks products in traditional retail channels, such...

February 2017

$990.00


Sports Drinks in Latvia

Sports Drinks in Latvia

In 2016, sports drinks were driven by further expansion of domestic players. Strong development of new domestic products in 2015/2016 increased not only product variety and availability, but also affo...

February 2017

$990.00


Sports Drinks in Ukraine

Sports Drinks in Ukraine

Sports drinks continued to face declining sales as the competition from other types of soft drinks intensified. Consumers seeking hydration whilst exercising continued to switch to bottled water and l...

February 2017

$990.00


Sports Drinks in Colombia

Sports Drinks in Colombia

Colombian consumers continue to show an increasing interest in adopting healthier lifestyles and as a result more people are engaged in physical activity as part of daily routines. They are also more ...

February 2017

$990.00


Sports Drinks in Germany

Sports Drinks in Germany

Sports drinks posted a sluggish volume performance in 2016. The category continued to appeal only to a limited consumer base, mainly of athletes and regular gym goers, because consumers who engage in ...

February 2017

$990.00


Sports Drinks in Serbia

Sports Drinks in Serbia

In August 2015 domestic bottled water producer Heba ad launched its sports drinks brand which is called Heba Active. Due to its relatively poor marketing support and distribution, this brand has not m...

February 2017

$990.00


2

Need help?

Not what you were looking for? Contact us and we'll help you, or ask us to call you back.

just-drinks homepage



Forgot your password?