Sports market research (page 2 of 5)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

122 reports found (page 2 of 5)

Title

Date published

Price


Sports Drinks in Colombia

Sports Drinks in Colombia

Colombian consumers continue to show an increasing interest in adopting healthier lifestyles and as a result more people are engaged in physical activity as part of daily routines. They are also more ...

February 2017

$990.00


Sports Drinks in Latvia

Sports Drinks in Latvia

In 2016, sports drinks were driven by further expansion of domestic players. Strong development of new domestic products in 2015/2016 increased not only product variety and availability, but also affo...

February 2017

$990.00


Sports Drinks in Norway

Sports Drinks in Norway

Sports drinks continued to suffer from the strong increases in popularity of competing categories in 2016 with the growth of energy drinks, in particular, a major factor in the decline of the category...

February 2017

$990.00


Sports Drinks in the United Arab Emirates

Sports Drinks in the United Arab Emirates

Sales of sports drinks continue benefit from the rising popularity of sports drinks among non-athletes in the country. The weather in the Middle East generally, including in the United Arab Emirates i...

February 2017

$990.00


Sports Drinks in Bulgaria

Sports Drinks in Bulgaria

The rapid development of internet retailing continues to strongly influence the performance of sports drinks. The internet has proven to be a magnet for sports drinks consumers as it features product ...

February 2017

$990.00


Sports Drinks in Portugal

Sports Drinks in Portugal

A sports and wellness boom has prevailed in Portugal, which is best illustrated by the high numbers of members in fitness centres and the growing engagement in running, for instance. The general trend...

February 2017

$990.00


Sports Drinks in South Africa

Sports Drinks in South Africa

Intensified countrywide obesity prevalence campaigns triggered an increase in sporting activities, which contributed to retail volume growth of 7% in sports drinks. Another factor that boosted demand ...

February 2017

$990.00


Sports Drinks in Slovakia

Sports Drinks in Slovakia

A rising number of Slovaks are interested in doing various sports activities for the health benefits in terms of both the mental and physical state of the human body. To achieve better results during ...

February 2017

$990.00


Sports Drinks in South Korea

Sports Drinks in South Korea

Sports drinks recorded two consecutive years of steady growth during 2015 and 2016. The category does not currently have much momentum and its prospects for growth remain limited. In addition, other p...

February 2017

$990.00


Sports Drinks in Spain

Sports Drinks in Spain

Rising disposable incomes as a result of the economic recovery had a positive effect on sales of sports drinks in Spain in 2016. Increasing consumer confidence also resulted in Spaniards returning to ...

February 2017

$990.00


Sports Drinks in Vietnam

Sports Drinks in Vietnam

As Vietnam is a tropical country with hot weather all year round, sport drinks is a good solution for quenching thirst fast and for rehydrating the body. In addition, apart from consumption by athlete...

February 2017

$990.00


Sports Drinks in Costa Rica

Sports Drinks in Costa Rica

Limited innovation and the further consolidation of major global flagship brands continued to be seen within sports drinks in Costa Rica during 2016, with Coca-Cola FEMSA Costa Rica capitalising on st...

February 2017

$990.00


Sports Drinks in Croatia

Sports Drinks in Croatia

Apart from RTD coffee, sports drinks is the smallest soft drinks category in volume terms with a marginal importance compared to other, bigger categories. The target audience is very narrow, which mak...

February 2017

$990.00


Sports Drinks in the Philippines

Sports Drinks in the Philippines

While sports drinks remains a small soft drinks category in the Philippines, it consistently registered solid growth throughout the review period. With off-trade value sales of PHP7.6 billion in 2016 ...

February 2017

$990.00


Sports Drinks in the Czech Republic

Sports Drinks in the Czech Republic

Current value sales of sports drinks grew by 4% in 2016, totalling CZK95 million. The category performed well thanks to a wider selection of sports drinks products in traditional retail channels, such...

February 2017

$990.00


Sports Drinks in Italy

Sports Drinks in Italy

Sales of sports drinks experienced a lift between 2015 and 2016, due to the rising popularity of sport in Italy, notably in fitness centres and on the streets and roads of the country, with the growin...

February 2017

$990.00


Sports Drinks in Estonia

Sports Drinks in Estonia

Off-trade current value sales of sports drinks increased by a dynamic 6% while off-trade volume sales grew by 3% to reach EUR3 million and two million litres, respectively, in 2016. Having the main ef...

February 2017

$990.00


Sports Drinks in Russia

Sports Drinks in Russia

Sports drinks sales started to recover in 2016 and recorded 2% retail volume growth after a 7% decline in 2015. As a result, sports drinks volume sales reached nine million litres, accompanied by a re...

February 2017

$990.00


Sports Drinks in Switzerland

Sports Drinks in Switzerland

Sport drinks continued to see strong growth both in off-trade volume and off-trade value terms in 2016. This can be attributed to the growing interest among the Swiss of participating in sport activit...

February 2017

$990.00


Sports Drinks in Denmark

Sports Drinks in Denmark

Sports drinks remained a relatively static category with no major innovations or product launches seen in 2016. The health and wellness trend in Denmark has helped sustain demand for sports drinks as ...

February 2017

$990.00


Sports Drinks in Venezuela

Sports Drinks in Venezuela

Sports drinks registered a 15% volume decline and 627% current value growth in 2016. Product shortages and demand constraints were the main factors behind the adverse performance of sport drinks in 20...

February 2017

$990.00


Sports Drinks in Indonesia

Sports Drinks in Indonesia

Sports drinks’ off-trade volume growth continued to stabilise in 2016 at 5%, with a slower rate of increase compared to 2015 at 8% and the overall review period CAGR of 11%, as the category is already...

February 2017

$990.00


Sports Drinks in Slovenia

Sports Drinks in Slovenia

Sports drinks benefited from the improving economic situation in Slovenia, in line with the trends observed in other soft drinks categories, although weak consumer purchasing power meant that budgets ...

February 2017

$990.00


Sports Drinks in Sweden

Sports Drinks in Sweden

Sports drinks recorded relatively weak growth of 1% in off-trade volume terms in Sweden in 2016. Sales were mainly driven by existing brands, as a lack of new product launches meant there was nothing ...

February 2017

$990.00


Sports Drinks in Austria

Sports Drinks in Austria

In 2016, sports drinks in the off-trade continued to perform well in both volume and current value terms. Sales are primarily being driven by the health and wellness trend, which has resulted in the w...

February 2017

$990.00


Sports Drinks in Belgium

Sports Drinks in Belgium

Sports drinks is seen as a generally banal category in Belgium. Indeed, the vast majority of Belgians consume sports drinks like any other soft drink. Only a tiny portion of consumers drinks these bev...

February 2017

$990.00


Sports Drinks in Ireland

Sports Drinks in Ireland

Sports drinks in Ireland recorded an off-trade current value decline of 2% in 2016, with sales falling to EUR43 million. While this may appear disconcerting at first, it does reflect a marginal improv...

February 2017

$990.00


Sports Drinks in Serbia

Sports Drinks in Serbia

In August 2015 domestic bottled water producer Heba ad launched its sports drinks brand which is called Heba Active. Due to its relatively poor marketing support and distribution, this brand has not m...

February 2017

$990.00


Sports Drinks in Bolivia

Sports Drinks in Bolivia

Rising consumer health awareness and interest in sports and exercise continue to fuel growth within sports drinks in Bolivia. Sports drinks are particularly popular due to their offering of functional...

February 2017

$990.00


Sports Drinks in Bosnia-Herzegovina

Sports Drinks in Bosnia-Herzegovina

Sports drinks are a small and underdeveloped soft drinks format in Bosnia-Herzegovina. It is not that there are not enough consumers interested in sports drinks, but the current range does not appeal ...

February 2017

$990.00


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