Sports market research

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

312 reports found (page 1 of 11)

Title

Date published

Price


Sports and Energy Drinks in Hong Kong, China

Sports and Energy Drinks in Hong Kong, China

Consumers were increasingly health-conscious, and this was in part due to the government’s efforts to promote healthy living. Besides incorporating healthy dietary habits into their lifestyles, consum...

July 2014

$900.00


Sports and Energy Drinks in Saudi Arabia

Sports and Energy Drinks in Saudi Arabia

Saudi Arabia is home to one of the biggest youth populations in the region. Statistics reveal that as of 2013, young adults and the middle-aged, aged 18-44, accounted for 49% of the population. The th...

July 2014

$900.00


Sports and Energy Drinks in Japan

Sports and Energy Drinks in Japan

Total volume sales of sports and energy drinks contracted by 1% in 2013, as the dominant category, sports drinks, continued losing popularity. Whilst consumers were more inclined to drink functional d...

July 2014

$900.00


Sports and Energy Drinks in South Africa

Sports and Energy Drinks in South Africa

Television advertisements continue to be highly influential in stimulating demand for sports and energy drinks in South Africa. Investment in promotional activities remains highly relevant in justifyi...

July 2014

$900.00


Sports and Energy Drinks in Algeria

Sports and Energy Drinks in Algeria

Sports and energy drinks registered 10% total volume growth and 18% total value growth in 2013. The category continued to generate low levels of volume sales, however, the presence of standard brands,...

July 2014

$900.00


Sports and Energy Drinks in Brazil

Sports and Energy Drinks in Brazil

The participation of economy and popular energy drinks, particularly in familiar 1- and 2-litre PET packaging, has increased in energy drinks in recent years through launches of products from regional...

July 2014

$900.00


Sports and Energy Drinks in Morocco

Sports and Energy Drinks in Morocco

With growing consumer concern regarding health and nutrition, functionality continued to drive volume sales of sports and energy drinks in 2013. Moroccans’ lifestyles continued to change even more rap...

July 2014

$900.00


Sports and Energy Drinks in China

Sports and Energy Drinks in China

Energy drinks in China experienced a surge in popularity over the review period and represents huge potential to attract more players to enter. Since Qili of Hangzhou Wahaha Group was successfully int...

June 2014

$900.00


Sports and Energy Drinks in Thailand

Sports and Energy Drinks in Thailand

Sports and energy drinks recorded development when Sanvo, a new brand of sports drink from Boon Rawd Brewery Co, was introduced in 2013. At the same time, Wranger by Thai Beverage was aimed at capturi...

June 2014

$900.00


Sports and Energy Drinks in Austria

Sports and Energy Drinks in Austria

Sports and energy drinks recorded strong total volume and value growth in 2013. Energy drinks remained dominant in the category and recorded some unit price growth after being under heavy price pressu...

June 2014

$900.00


Sports and Energy Drinks in the Netherlands

Sports and Energy Drinks in the Netherlands

Sports and energy drinks witnessed modest growth in 2013 in terms of off-trade value sales and even registered a decline in volume sales. The economic recession put pressure on both sports and energy ...

June 2014

$900.00


Sports and Energy Drinks in Vietnam

Sports and Energy Drinks in Vietnam

Towards the end of the review period, sports and energy drinks still enjoyed a very good performance with current total retail value growth of 22% in 2013. This strong growth was fostered by efforts o...

June 2014

$900.00


Sports and Energy Drinks in Peru

Sports and Energy Drinks in Peru

Energy drinks still has a limited presence in the country, and is especially directed at young adults. It is a category that has not been able to take off, and the reason for this is that for some peo...

June 2014

$900.00


Sports and Energy Drinks in Malaysia

Sports and Energy Drinks in Malaysia

In 2013, sports and energy drinks registered strong, but significantly slower, growth in off-trade volume and value terms. This was partly due to competition from other types of soft drinks, such as c...

June 2014

$900.00


Sports and Energy Drinks in Belgium

Sports and Energy Drinks in Belgium

The sports and energy drinks category has experienced rising consumer demand and acceptance over the review period. This trend continued in 2013, when energy drinks in particular registered a positive...

June 2014

$900.00


Sports and Energy Drinks in Bolivia

Sports and Energy Drinks in Bolivia

Sports drinks growth improved in 2013 due to the influence of health and wellness trends in Bolivia. Consumers in Bolivia look for products that not only satisfy their thirst but also provide them wit...

June 2014

$900.00


Sports and Energy Drinks in Spain

Sports and Energy Drinks in Spain

In 2013 the expansion of the usage and consumption occasions for sports and energy drinks allowed for the positive performance of the category in Spain, following a trend which started at the beginnin...

June 2014

$900.00


Sports and Energy Drinks in France

Sports and Energy Drinks in France

In 2013, the category benefited from the growing receptivity of French consumers to energy drinks. Demand for such drinks continued to increase in both the off- and on-trade, mainly driven by marketin...

June 2014

$900.00


Sports and Energy Drinks in the Czech Republic

Sports and Energy Drinks in the Czech Republic

Sports and energy drinks is the one soft drinks category (besides concentrates) that saw positive development during 2013 as Czech consumers are willing to spend on them. Energy drinks was the fastest...

June 2014

$900.00


Sports and Energy Drinks in Croatia

Sports and Energy Drinks in Croatia

Following the situation in retail, it was noticeable that shelves are filling up with new brands of energy drinks in 2013. Especially in the touristic coastal region, every grocery chain appeared to s...

June 2014

$900.00


Sports and Energy Drinks in Portugal

Sports and Energy Drinks in Portugal

Regardless of the very high popularity of sports and energy drinks in Portugal, in recent years the category has been forced to adapt to the volatile economic situation which has plagued the majority ...

June 2014

$900.00


Sports and Energy Drinks in New Zealand

Sports and Energy Drinks in New Zealand

In response to greater consumer awareness of high sugar levels and other negative aspects associated with sports and energy drinks, low calorie ‘sugar free’ variants of popular sports and energy drink...

June 2014

$900.00


Sports and Energy Drinks in Greece

Sports and Energy Drinks in Greece

Sales of sports and energy drinks continue to display impressive growth, despite the difficult economic conditions in Greece, driven by the performance of energy drinks. The category continues to take...

May 2014

$900.00


Sports and Energy Drinks in the United Arab Emirates

Sports and Energy Drinks in the United Arab Emirates

Heavy investment in marketing, PR activities and sports events has made these drinks very fashionable among children, youths and young adults. Moreover, many youngsters consume these drinks to improve...

May 2014

$900.00


Sports and Energy Drinks in Turkey

Sports and Energy Drinks in Turkey

In 2013, sports and energy drinks sustained its position as one of the most dynamic categories in the soft drinks market, registering 20% retail current value growth. This was stronger than the 19% CA...

May 2014

$900.00


Sports and Energy Drinks in Indonesia

Sports and Energy Drinks in Indonesia

Many sports drinks and energy drinks are positioned as health supplements for active individuals. With better economic conditions and the hectic schedule of urban lifestyles, consumers are turning to ...

May 2014

$900.00


Sports and Energy Drinks in Germany

Sports and Energy Drinks in Germany

Energy drinks is an established category in soft drinks, being purchased by both adolescents and adults. At-home consumption increased over the review period, particularly as a tool to stimulate effic...

May 2014

$900.00


Sports and Energy Drinks in Cameroon

Sports and Energy Drinks in Cameroon

Sports and energy drinks continued to be dominated by energy drinks in Cameroon in 2013, with sales of sports drinks negligible due to low consumer awareness and lack of availability. Consequently, sa...

May 2014

$900.00


Sports and Energy Drinks in Egypt

Sports and Energy Drinks in Egypt

On-trade sales accounts for more than two-thirds of the sports and energy drinks volume sales, and accordingly it has a significant effect on the market performance. The country’s political instabilit...

May 2014

$900.00


Sports and Energy Drinks in Kazakhstan

Sports and Energy Drinks in Kazakhstan

Only energy drinks are present in this area, which recorded positive off-trade value and volume growth in 2013. Most Kazakh non-alcoholic drinks holdings either produce or distribute products in this ...

May 2014

$900.00


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