Sports market research (page 1 of 8)
Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.
| Date published | Title | Price | |
|---|---|---|---|
| April 2013 | Lifestyles of Sports and Energy Drinks: A Global Overview
Sports and energy drinks is one of the fastest growing soft drink categories, supported by their lifestyle marketing and functional properties. However, the reasons consumers choose these beverages di... |
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$ 2000.00 |
| April 2013 | Sports and Energy Drinks in New Zealand
Sports and energy drinks continued to receive negative media attention in 2012, due to high sugar, sodium and caffeine levels and additives such as preservatives, colourings and flavouring agents. Des... |
 |
$ 900.00 |
| April 2013 | Sports and Energy Drinks in Costa Rica
Since practicing sports, running and joining gyms have become significant trends, especially among young people who continue becoming interested in adopting healthier lifestyles, sports and energy dri... |
|
$ 900.00 |
| April 2013 | Sports and Energy Drinks in Finland
Sports and energy drinks saw total volume sales decline by 2% in 2012. Increasing maturity, particularly in energy drinks, undermined demand. The uncertain economic situation also made many consumers ... |
|
$ 900.00 |
| April 2013 | Sports and Energy Drinks in Sweden
Sports and energy drinks remained very dynamic in 2012 and sales were underpinned by both new product launches from 2011 and 2012 as well as marketing campaigns by leading companies like Red Bull Nord... |
|
$ 900.00 |
| April 2013 | Sports and Energy Drinks in China
Increasing life and work pressures saw urban workers seeking energy supplements for daily use and performing more sports activities to keep fit. Most sports and energy drinks are marketed as health su... |
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$ 900.00 |
| April 2013 | Sports and Energy Drinks in Guatemala
In 2012 total volume sales increased by 10% to 43 million litres. Energy drinks was the main booster for volume performance as more value options entered the market. Domestic brands led price reductio... |
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$ 900.00 |
| April 2013 | Sports and Energy Drinks in Argentina
Gatorade has been driving the image of the category, which is geared to maximising consumption occasions. It has aligned with gym and fitness stores, and on-the-go consumption.... |
|
$ 900.00 |
| April 2013 | Sports and Energy Drinks in Ecuador
Ecuadorians are increasingly demanding products that provide them with effective hydration and energy. As more people are interested in having a healthier lifestyle, they are becoming more active. Thu... |
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$ 900.00 |
| March 2013 | Sports and Energy Drinks in Uruguay
Although dynamic in terms of volume growth, sports and energy drinks is a relatively small category that saw little innovation in terms of new products towards the end of the review period, with the c... |
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$ 900.00 |
| March 2013 | Sports and Energy Drinks in Dominican Republic
Increased product distribution in the retail environment contributed to the growth in popularity of sports and energy drinks. A wider variety of sports and energy drink brands was made available throu... |
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$ 900.00 |
| March 2013 | Sports and Energy Drinks in Mexico
The most important trend during the review period was the continued adverse environment faced by energy drinks, primarily as a result of more restrictive laws. By February 2012 the Mexican Senate had ... |
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$ 900.00 |
| March 2013 | Sports and Energy Drinks in Slovenia
There is still high interest in sports and energy drinks in Slovenia. Whilst sports drinks benefits from the strong health and wellness trend, with many consumers who try to lead a healthier lifestyle... |
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$ 900.00 |
| March 2013 | Sports and Energy Drinks in Venezuela
In 2012, sports and energy drinks continued to grow at a slow pace as the general wellbeing trend did not reach average Venezuelans, which meant they continued to limit their expenditure on non-essent... |
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$ 900.00 |
| March 2013 | Sports and Energy Drinks in Azerbaijan
Towards the end of the review period, many Azerbaijanis chose energy drinks to help cope with work and leisure demands. Energy drinks is improving dynamically in terms of new product developments and ... |
|
$ 900.00 |
| March 2013 | Sports and Energy Drinks in Canada
In 2012, overall retail sales of sports and energy drinks reached C$876 million, recording a 6% uplift from the previous year. Largely stemming from fast-rising demand for energy drinks amidst increas... |
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$ 900.00 |
| February 2013 | Norway Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
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$ 750.00 |
| February 2013 | New Zealand Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
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$ 750.00 |
| February 2013 | Oman Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Panama Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Peru Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Poland Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Portugal Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Paraguay Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Qatar Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Romania Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Serbia Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
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$ 750.00 |
| February 2013 | Russia Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
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$ 750.00 |
| February 2013 | Saudi Arabia Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
| February 2013 | Sweden Sports Drinks Category Profile
A competitively priced comprehensive overview of the Sports Drinks market.... |
|
$ 750.00 |
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