Sports market research (page 1 of 3)

Reports in this category either deal with sports drinks on their own or address sports and energy drinks together. It is sometimes difficult to differentiate between the two. It is a category that has been very much in the spotlight not least because of the run up to the Olympic Games to be held in London in 2012.

70 reports found (page 1 of 3)

Title

Date published

Price


Sports Drinks in India

Sports Drinks in India

Sports drinks in India registered healthy sales growth in 2016 as both off-trade value and volume sales rose substantially. However, the primary consumer base for sports drinks in India remains limite...

April 2017

$990.00


Sports Drinks in Chile

Sports Drinks in Chile

In line with the wider trend of rising health awareness, in recent years Chileans have become more inclined to regularly partake in sporting activities and other forms of physical exercise. This has i...

March 2017

$990.00


Sports Drinks in Singapore

Sports Drinks in Singapore

In 2016, sports drinks continued to post solid off-trade volume and current value growth. This can be attributed to Singaporeans’ increasing interest in participating in sporting activities, especiall...

March 2017

$990.00


Sports Drinks in Guatemala

Sports Drinks in Guatemala

Dynamism is still strong in sports drinks and, in 2016, it registered off-trade value growth of 13% in current terms and sales of GTQ702 million. In 2016, Gatorade was introduced with a smaller pack s...

March 2017

$990.00


Sports Drinks in Nigeria

Sports Drinks in Nigeria

Sports drinks saw stagnant volume growth in 2016 due to the negative impact of the economic recession. Higher unit prices due to the depreciation of the local currency and decline in disposable income...

March 2017

$990.00


Sports Drinks in Macedonia

Sports Drinks in Macedonia

Sports drinks achieved off-trade value growth of 5% and off-trade volume growth of 4% to reach MKD49 million and 540,000 litres in 2016. Sports drinks is a small category which registered a noticeable...

March 2017

$990.00


Sports Drinks in Taiwan

Sports Drinks in Taiwan

Sales of sports drinks continued to increase in 2016, rising by 4% in current value terms. This healthy performance was directly influenced by the rising trend for outdoor activities over the second h...

March 2017

$990.00


Sports Drinks in China

Sports Drinks in China

Sports drinks decelerated in off-trade volume terms in 2016, affected mainly by near-water drinks, such as coconut water. Despite the slowdown in growth momentum, sports drinks still recorded strong o...

March 2017

$990.00


Sports Drinks in Uruguay

Sports Drinks in Uruguay

Sports drinks remained a 1-brand category with Gatorade in 2016, with the player Fábricas Nacionales de Cerveza SA (FNC) facing no competition. Although per capita consumption was the second lowest in...

March 2017

$990.00


Sports Drinks in the US

Sports Drinks in the US

PepsiCo Inc and The Coca-Cola Co have long dominated sports drinks with their respective Gatorade and Powerade brands and their low-calorie versions, although signs of change were evident in 2015 and ...

February 2017

$990.00


Sports Drinks in New Zealand

Sports Drinks in New Zealand

2016 witnessed strong advertising by the two leading sports drinks players, as the category remained in decline. In March 2016, Coco-Cola introduced Powerade Ion4 to replace the regular Powerade formu...

February 2017

$990.00


Sports Drinks in Thailand

Sports Drinks in Thailand

More sports drinks companies shifted the positioning of their brands from post-workout beverages to enhanced hydration drinks that can be consumed at anytime. For example, in September 2016, Thai Beve...

February 2017

$990.00


Sports Drinks in Hong Kong, China

Sports Drinks in Hong Kong, China

Consumers were increasingly health-conscious towards the end of the review period, not only in following a healthy diet but also in the desire to have an active lifestyle and take up physical sports. ...

February 2017

$990.00


Sports Drinks in Australia

Sports Drinks in Australia

Sports drinks remained popular in Australia in 2016, with the category recording off-trade volume growth of 6%. This growth was driven by the fact that a growing number of Australians are choosing to ...

February 2017

$990.00


Sports Drinks in Romania

Sports Drinks in Romania

Sports drinks continued to be considered as a niche category in 2016 due to its high unit price and perceived low benefit for the end consumer. While some demand amongst the younger, active population...

February 2017

$990.00


Sports Drinks in Brazil

Sports Drinks in Brazil

Sales of sports drinks continued to suffer in 2016, registering a decline of 4% in off-trade volume terms. This was a consequence of not only the challenging economic situation, which forced many cons...

February 2017

$990.00


Sports Drinks in Hungary

Sports Drinks in Hungary

Although health awareness is growing in Hungary, demand for sports drinks is quite limited as mainly athletes and body builders use sports drinks, and many prefer powdered formats to save on costs. As...

February 2017

$990.00


Sports Drinks in Egypt

Sports Drinks in Egypt

Sports drinks enjoys only limited popularity among Egyptian consumers and products in the category are not well marketed. In addition, sports drinks occupy very limited amounts of shelf space in retai...

February 2017

$990.00


Sports Drinks in Japan

Sports Drinks in Japan

The category has suffered from ongoing shrinkage during consecutive years of the review period. The category has been ageing with consumers migrating to other healthier options, such as flavoured bott...

February 2017

$990.00


Sports Drinks in Malaysia

Sports Drinks in Malaysia

In 2016, the 100 Plus sports drink brand became available in selected McDonalds fast food outlets as 100 Plus is usually consumed as a refreshment beverage in Malaysia and it is considered to be a hea...

February 2017

$990.00


Sports Drinks in Poland

Sports Drinks in Poland

More and more people are getting active, especially running. Each year, more road running, half-marathons and marathons are organised. In 2015, the marathons in Poland were attended by 46,600 people. ...

February 2017

$990.00


Sports Drinks in Saudi Arabia

Sports Drinks in Saudi Arabia

Some consumers in Saudi Arabia are becoming increasingly health conscious, particularly young men and women. Inspired by Western lifestyles, they are becoming more aware about the importance of a heal...

February 2017

$990.00


Sports Drinks in Canada

Sports Drinks in Canada

Sports drinks retail sales, including regular and reduced sugar sports drinks, increased marginally by 1% in volume terms and 3% in current value terms to reach 157 million litres and CAD487 million, ...

February 2017

$990.00


Sports Drinks in Lithuania

Sports Drinks in Lithuania

Improving health-consciousness has encouraged Lithuanians to pay more attention to physical activities, with more people doing various sports on a regular basis, which also benefits the performance of...

February 2017

$990.00


Sports Drinks in Algeria

Sports Drinks in Algeria

Sports drinks remained a small niche in Algeria in 2016. The main consumers of these products are athletes and those who are able to afford them as they are considered expensive. Athletes are increasi...

February 2017

$990.00


Sports Drinks in Bulgaria

Sports Drinks in Bulgaria

The rapid development of internet retailing continues to strongly influence the performance of sports drinks. The internet has proven to be a magnet for sports drinks consumers as it features product ...

February 2017

$990.00


Sports Drinks in Argentina

Sports Drinks in Argentina

Despite the economic crisis, sports drinks consumption continued to grow driven mainly by aggressive promotional activity in supermarkets and hypermarkets....

February 2017

$990.00


Sports Drinks in Mexico

Sports Drinks in Mexico

In 2016, sales of sports drinks were driven by consumers’ growing interest in what they perceive as functional beverages. Sports drinks are marketed as highly-hydrating beverages which also compensate...

February 2017

$990.00


Sports Drinks in the Netherlands

Sports Drinks in the Netherlands

Sports drinks is one of the categories hit hard by consumer concerns about sugar intake through soft drinks. A large group of consumers see sports drinks as high calorie beverages, which means they te...

February 2017

$990.00


Sports Drinks in France

Sports Drinks in France

Sports drinks remained a niche in 2016, with only around 20% of those who participate in sport buying such products. More worrying for the industry is that 66% of sportspeople instead buy energy drink...

February 2017

$990.00


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