Sports and Fitness Nutrition

This report analyzes the worldwide markets for Sports and Fitness Nutrition in US$ Million by the following Product Segments: Foods and Drinks (Sports/Energy Bars, Sports/Energy Drinks, & Powders to Mix), and Supplements (Amino Acids/Derivatives, Herbal Products, Prohormones, Vitamins/Minerals, & Others).

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. A six-year historic analysis is also provided for these markets.

The report profiles 302 companies including many key and niche players such as Abbott Nutrition, Experimental & Applied Sciences Inc., AST Sports Science, Body Wise International Inc., Balance Bar Company, Champion Nutrition, Inc., Clif Bar Inc, Coca-Cola Co, Dr Pepper Snapple Group, Inc., Dymatize Enterprises, Inc., GlaxoSmithKline Plc., Maxinutrition Limited, Hansen Natural Corporation, Kraft Foods Inc., MuscleTech Research and Development Inc., NBTY Inc, Nestle SA, Nestlé Nutrition, Nestlé Waters, Optimum Nutrition Inc., Otsuka Pharmaceutical Co., Ltd., PepsiCo Inc., The Quaker Oats Company, Red Bull GmbH, Seven Seas Ltd., Slim-Fast Foods Company, Schiff Nutrition International, Inc., and Yakult Honsha Co., Ltd.

Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of contents

1.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2.MARKET OVERVIEW
A Prelude
Table 1: Global Energy Drinks Market (2010): Percentage Market Share Breakdown for Sales Revenue by Company- Red Bull North America Inc., Hansen Natural Inc., Rockstar International, PepsiCo, North America Coffee Partnership, The Coca-Cola Co. and Others (includes corresponding Graph/Chart)
Table 2: Global Energy Drinks Market (2010): Percentage Breakdown of Value Sales by Leading Brands - Red Bull, Rockstar, Monster Energy, Sobe Adrenaline Rush, Amp, Sobe No Fear and Others (includes corresponding Graph/Chart)
Market Insights
Outlook
Distribution Scenario
Recession Impact in Retrospect

3.TRENDS AND ISSUES
Non-Athletes Driving Sales
Sports Drink: Always Youthful
Supplements: Gaining Popularity
Supplements Under the Scanner!
Do Trends Translate into Sales?
Energy Bars Replacing Meals
Future Alternatives in Sports Nutrition
Caffeine Pressures Relax
Growth Strategies of Producers
Soft Drinks Being Revamped
Role of Consumer Awareness Programs
Younger Population Drives Market
Ingredients Remain a Hot Topic in Sports Nutrition Arena
Sports Nutrition: Expanding Horizons
Use of Natural Ingredients in Sports Drinks
Coconut Water to Revitalize Sports Drink Market
New Delivery Formats Will Boost Market Demand
Third Party Endorsements: Success Formula
Consumer Trends in the Sports and Fitness Nutrition Market
Women are Going Places
Packaging Trends
Packaging Suitable for Children’s Use

4.PRODUCT OVERVIEW

5.PRODUCT INNOVATIONS/INTRODUCTIONS
FRS® Healthy Energy® to Launch Healthy Protein and Healthy Energy Formulas
XXX Energy Drinks Pvt. Ltd. Introduces SJ XXX Minus
HYDRIVE Energy to Introduce HYDRIVE DECAF and HYDRIVE EXTRA STRENGTH Energy Drink
Abbott Laboratories Launches New ZonePerfect Sweet & Salty Nutrition Bars
Balance Bar Launches New Café Balance Bars Line
Team Lotus Introduces New EQ8 Energy Drinks Range
Youngevity Launches New Vitamins & Minerals Supplement
NourishCo to Unveil Lehar Gluco Plus Energy Drink
Hype Energy Introduces Hype Energy Organic
Nestlé Performance Nutrition and World Triathlon Launch Iron Girl™ Energy Bar
BRUBAR® Launches BRUBAR Energy Bars
ResVez to Launch Resveratrol WineTime Bar
Powerade Unveils Powerade ION4 Sports Drink Formula
Granola Gourmet Launches Ultimate Range of Energy Bars
Wilderness Athlete Launches Performance Bars
BC Lions Football Club Launches ROAR Official Energy Drink
HealthSpan Introduces BeneVia Variants
Guru Beverage Launches Guru 2.0
PowerBar Introduces PowerBar ® Elite Series
Creative Edge Nutrition Launches Cenergy Sports Nutrition Supplements
Go Fast Sports & Beverage Co. Rolls Out Hybrid Drinks Go Fast Energy Tea and Go Fast Coconut Energy
Valero Energy Launches Store Brand U Force Sport Drink
Element Bars Introduces Custom Energy Bar Element Endurance for Athletes
FRS Company Expands Product Range of FRS Healthy Energy Drinks with Two 90-Calorie Energy Drinks
PepsiCo India Introduces Gatorade Sports Mix Ready-to-Mix Powder
Gujarat Cooperative Milk Marketing Federation to Re-Introduce Stamina Sports Drink
Powershot Rolls Out Organic Energy Drinks and Natural Shots
CRUNK!!! Energy Drink Rolls Out CRUNK!!! MANGO-PEACH Flavor
SCNS Sports Foods Unveils Marathon Of Miracles™ Range
Nasoya Launches TOFU PLUS
Lucozade Sport Introduces Lucozade Sport Lite
Fein Innovations Launches Fein Caffeine Crystal
Biotropics™ to Launch Multiple Ramuan Health Products
Everlast Sports Nutrition Introduces New ProLine in GNC
The Gatorade Rolls Out G Series Sports-Performance Energy Drinks
Best way Introduces Gluco Energy
Ex Drinks Unveils Fresh Energy Drinks
FullBloom Baking Launches Toasted Oatmeal Bar
Carbery Introduces Isolac Clear+ WPI
Solae Rolls Out SUPRO® XF Soy Protein Isolate
Element Bars Unveils Customized Energy Bars
Champion Nutrition Introduces TapouT Sports Nutrition
Impact Fusion International Launches 13 New Products
Ever Nutrition to Introduce Ever last Energy Bars
Abbott Nutrition Launches EAS Myoplex Strength Formula Shake
Muscle Mints Rolls Out New Range of Muscle Mints
Max Muscle Sports Nutrition and Ganeden Biotech Introduce Max Crunch Bar
Glaxo SmithKline Nutritional Healthcare to Unveil New Line of Lucozade Sport Drinks
MonaVie to Roll Out MonaVie EMV™
Lucozade Sport to Launch 35 Sports Nutrition Products
Weider Germany Rolls Out Mega Mass 2000
ALLMAX Nutrition Expands Launches Essentials Line
Ever Nutrition Expands Ever Last Sports Nutrition Brand
Boehringer Ingelheim Rolls Out Frubiase® SPORT Ausdauer
Tandem Rain Innovations™ Rolls Out Hoo Doo Chews™
Dr Pepper Snapple Group and All Sport Unveil All Sport Naturally Zero
Mona Vie Launches Mona Vie EMV™ Energy Drink
Power Horse Energy Drinks Introduces Power Horse Energy Cola
Combine Drinks Forays in Sports Drink Market
Plethico Pharmaceuticals to Introduce Dietary Supplements
Cyto Sport Launches Cytomax Performance Enhanced Drink
Glanbia Nutritionals Rolls Out Provon Revive Ready Mix Sports Sachets
Ideasphere Unveils Endurance Fuel Under Twinlab Brand
Britvic Soft Drinks and PepsiCo Introduce Gatorade
Coca-Cola Extends Powerade Brand
Coca-Cola Expands Full Throttle Energy-Drink Brand
Amway India Enterprises Launches Amway XL Energy Bar and Energy Drink Lines
Crayons Unveils Crayons All-Natural Sports Drink Range
BENEO-Palatinit Launches AiQa Sports Drink Range
Quaker Unleashes All Natural Multigrain Chewy Granola Bars
Clif Bar & Company Launches Minis in Clif and Luna Bars
PepsiCo Introduces Reformulated Varieties of Aquafina Alive
PepsiCo Introduces New SoBe Life Water
Natural Nutrition Rolls Out Natural Fusion Fruit Bar Line

6.RECENT INDUSTRY ACTIVITY
Lone Star Distribution Inks Agreement with Attitude Drinks
GlaxoSmithKline to Divest Non-Core OTC Brands
GNC Holdings Signs Licensing Agreement with Shadow Beverages and Snacks
Glanbia Acquires Bio-Engineered Supplements & Nutrition
PR Nutrition Enters into Licensing Agreement with U.S. Olympic Committee
Major League Gaming Enters into Partnership with NOS® Energy Drink
Nutritional Products International Enters into Partnership with Biotropics Malaysia Berhad
Atlantic Multipower UK Extends Partnership Agreement with Liquigas-Cannondale
InHealth Media Enters into Partnership with Biotropics Malaysia Berhad
Kofola Group Takes Over Pinelli
Sanofi-aventis Collaborates with Minsheng Pharmaceutical
Monster Energy Enters into Partnership with Mercedes Benz Grand Prix Limited
Gnosis Enters into Partnership and Distribution Agreement with NattoPharma
Hmedicine.com Partners Carolina Natural Health Center
NuVim Inks Marketing Agreement with Cross Legion Marketing for NuVim® Powder
IFP to Collaborate with InterHealth Nutraceuticals to Introduce Powdered Beverage Product Line
Nestlé USA and Jamba Juice to Sign Renewed Partnership for Ready-to-Drink Beverages
Provita Energy USA and BYB Brands Sign Strategic Agreement
GSK to Acquire Maxinutrition
UK Sport Enters into Partnership with Maxinutrition for Research and Development Activities
Elder Pharmaceuticals Takes Over NutraHealth
Bullish Brands Acquires Carb Boom Sports Nutrition
National Pharmaceutical to Take Over Vida Pharma International
Kore Nutrition Takes Over Go All In
Blue Gold Beverages Takes Over Exclusive Distribution Agreements for Pit Bull Energy Bars
US Farms Signs Strategic Distribution Agreement with Natural Supplements and Vitamins
Pro Biotech Limited Purchases Four Sports Nutrition Brands
Bryn wood Partners Takes Over Balance Bar Company
Millennium Biotechnologies Group Inks Agreement with inVentiv Advance Insights
TapouT and Champion Nutrition Ink Licensing Agreement
Alticor and Metagenics Enter i

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By sector: Sports (in Soft drinks)