Sports and Energy Drinks - Sweden

To challenge the dominant brand in energy drinks, Red Bull, is a difficult task and most brands have failed to really threaten the category leader. SMX Drinks, the Swedish distributor of the Monster brand from Hansen Natural Corp, has adapted a strategy of targeting specific consumer groups. In this case they focus on motor sports and those who are interested in such sports. Stars in speedway and other motor sports are used to promote the brand. They are also frequently promoted at different...

Euromonitor International's Sports and Energy Drinks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Sports and Energy Drinks in Sweden
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Soft Drinks Sales Increase
Functional Bottled Water Booms
Coca-Cola Drycker Sverige Continues To Lead
Supermarkets/hypermarkets the Largest Channel
Total Volume Sales Expected To Increase
Key Trends and Developments
Functional Soft Drinks Increase in Popularity
Low-calorie Brands Continue Downward Trend
Smoothies Boost Sales
Temporary Launches
Shift Towards Smaller Packaging
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Fountain Salesin Sweden
Trends
Definitions
Summary 1 Research Sources
Åbro Bryggeri Ab
Strategic Direction
Key Facts
Summary 2 Åbro Bryggeri AB: Key Facts
Summary 3 Åbro Bryggeri AB: Operational Indicators
Company Background
Production
Summary 4 Åbro Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 5 Åbro Bryggeri AB: Competitive Position 2010
Kiviks Musteri Ab
Strategic Direction
Key Facts
Summary 6 Kiviks Musteri AB: Key Facts
Summary 7 Kiviks Musteri AB: Operational Indicators
Company Background
Production
Summary 8 Kiviks Musteri AB: Production Statistics 2010
Competitive Positioning
Summary 9 Kiviks Musteri AB: Competitive Position 2010
Oatly Ab
Strategic Direction
Key Facts
Summary 10 Oatly AB: Key Facts
Summary 11 Oatly AB: Operational Indicators
Company Background
Production
Summary 12 Oatly AB: Production Statistics 2010
Competitive Positioning
Summary 13 Oatly AB: Competitive Position 2010
Procordia Food Ab
Strategic Direction
Key Facts
Summary 14 Procordia Food AB: Key Facts
Summary 15 Procordia Food AB: Operational Indicators
Company Background
Production
Summary 16 Procordia Food AB: Production Statistics 2010
Competitive Positioning
Summary 17 Procordia Food AB: Competitive Position 2010
Spendrups Bryggeri Ab
Strategic Direction
Key Facts
Summary 18 Spendrups Bryggeri AB: Key Facts
Summary 19 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 20 Spendrups Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 21 Spendrups Bryggeri AB: Competitive Position 2010
Vitamin Well Ab
Strategic Direction
Key Facts
Summary 22 Vitamin Well AB: Key Facts
Summary 23 Vitamin Well AB: Operational Indicators
Company Background
Production
Summary 24 Vitamin Well AB: Production Statistics 2010
Summary 25 Vitamin Well AB: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Sport and Energy Drinks % Off-trade Volume 2005-2010
Table 39 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
Table 40 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Table 41 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010
Table 42 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010
Table 43 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-2010
Table 44 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2010
Table 45 Company Shares of Sports and Energy Drinks by Off-trade Value 2006-2010
Table 46 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010
Table 47 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015
Table 48 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015
Table 49 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015
Table 50 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Sweden (in Europe)