Sports and Energy Drinks - Singapore

In 2010, the FIFA World Cup caused many local consumers to stay up late to watch the matches and thus, spurred sales of energy drinks which are designed to help boost energy levels and keep consumers awake. In addition, the party mood returned with the recovery of the economy and an increase in the number of consumers partying at night spots was observed in 2010. As a result, sales of energy drinks increased due to rising demand from party-goers. The Youth Olympic Games, which were held in...

Euromonitor International's Sports and Energy Drinks in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Sports and Energy Drinks in Singapore
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Soft Drinks Bounces Back in 2010
Fraser & Neave Ltd and the Coca-Cola Company Go Separate Ways
Leading Players Maintain Strong Foothold and Overwhelm Smaller Players
Increasing Away-from-home Consumption Affects Channel Performance
Health Concerns Set To Be Key Influence on Forecast Performance
Key Trends and Developments
Fraser & Neave Ltd and the Coca-Cola Company Go Separate Ways in
Singapore
the Move Towards Pet Bottles
Extension of Umbrella Brands Prevails
Soft Drinks Companies' Marketing Budgets Increase With Economic Recovery
Healthier Choice Symbol's Rising Influence on Soft Drinks Industry
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Fountain Sales in Singapore
Trends
Definitions
Summary 1 Research Sources
Allswell Trading Pte Ltd
Strategic Direction
Key Facts
Summary 2 Allswell Trading Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Allswell Trading Pte Ltd: Competitive Position 2010
Fraser & Neave Ltd
Strategic Direction
Key Facts
Summary 4 Fraser & Neave Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Fraser & Neave Ltd: Competitive Position 2010
Frosts Food & Beverage Pte Ltd
Strategic Direction
Key Facts
Summary 6 Frosts Food & Beverage Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Malaysia Dairy Industries Pte Ltd
Strategic Direction
Key Facts
Summary 7 Malaysia Dairy Industries Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Malaysia Dairy Industries Pte Ltd: Competitive Position 2010
Pokka Corp (s) Pte Ltd
Strategic Direction
Key Facts
Summary 9 Pokka Corp (S) Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Pokka Corp (S) Pte Ltd: Competitive Position 2010
Yeo Hiap Seng Ltd
Strategic Direction
Key Facts
Summary 11 Yeo Hiap Seng Ltd: Key Facts
Summary 12 Yeo Hiap Seng Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Yeo Hiap Seng Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Still vs Carbonated Sports and Energy Drinks % Off-trade Volume 2006-2010
Table 39 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
Table 40 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Table 41 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010
Table 42 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010
Table 43 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-2010
Table 44 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2010
Table 45 Company Shares of Sports and Energy Drinks by Off-trade Value 2006-2010
Table 46 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010
Table 47 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015
Table 48 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015
Table 49 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015
Table 50 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015

Tweet

Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Singapore (in Asia)