Sports and Energy Drinks - Portugal

Growth in functional drinks was entirely driven by off-trade sales of energy drinks in 2010, with this being the only product area to achieve growth. This growth was in turn underpinned by strong price competition. Leading brands Red Bull and Refrige’s Burn both saw stronger volume than current value growth in the year as they used price promotions to attract consumers. This in turn was in response to increasing competition from private label products and economy imports, with the latter...

Euromonitor International's Sports and Energy Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Sports and Energy Drinks in Portugal
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Strong Off-trade Growth for Soft Drinks With A Healthy Positioning
On-trade Sales Suffer Due To Economic Downturn
Leading Players Lose Share To Private Label
Shift To Channels Offering Price Promotions
Total Volume Growth Ahead But Constant Value Sales Set To Decline
Key Trends and Developments
Economic Downturn Increases Consumer Price-sensitivity
Decline in On-trade Sales Linked To Economic Downturn
Improved Private Label Offering Attracts Price-sensitive Consumers
Health and Wellness Trend Boosts Many Product Areas
Consumers Shift To Larger Chained Grocery Retailers in Search of Value
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Portugal
Trends
Data
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Gl Importação E Exportação SA
Strategic Direction
Key Facts
Summary 2 GL Importação e Exportação SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 GL Importação e Exportação SA: Competitive Position 2010
Lactogal Sgps, SA
Strategic Direction
Key Facts
Summary 4 Lactogal SGPS, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Lactogal SGPS, SA: Competitive Position 2010
Sociedade Agua Do Luso SA
Strategic Direction
Key Facts
Summary 6 Sociedade Agua do Luso SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Sociedade Agua do Luso SA: Competitive Position 2010
Sumol+compal Distribuição, SA
Strategic Direction
Key Facts
Summary 8 Sumol+Compal Distribuição, SA: Key Facts
Summary 9 Sumol+Compal Distribuição, SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Sumol+Compal Distribuição, SA: Competitive Position 2010
Unicer - Bebidas De Portugal, SA
Strategic Direction
Key Facts
Summary 11 Unicer - Bebidas de Portugal, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Unicer - Bebidas de Portugal, SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
Table 39 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Table 40 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010
Table 41 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010
Table 43 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2010
Table 44 Company Shares of Sports and Energy Drinks by Off-trade Value 2006-2010
Table 45 Brand Shares of Sports and Energy Drinks by Off-trade Value 2007-2010
Table 46 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015
Table 47 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015
Table 48 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015
Table 49 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Portugal (in Europe)