Sports and Energy Drinks - Lithuania

Fragile consumer confidence regarding the solidity of the economy’s recovery continued to influence the purchasing pattern of sports and energy drinks in Lithuania in 2010. As sports and energy drinks are not viewed as essential products for refreshment, but rather as a luxury and indulgence, this sector’s sales continued to contract in 2010. High price per unit was one further factor resulting in increased pressure on sports and energy drinks sales. Manufacturers continued trying to shape...

Euromonitor International's Sports and Energy Drinks in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Sports and Energy Drinks in Lithuania
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Soft Drinks Market Benefits From Recovering Consumer Purchasing Power
Health and Wellness Trend Continues To Shape Consumers' Shopping Behaviour
Multinationals Face Intensifying Competition From Domestic Companies
On-trade Channel Suffers From Lower Visitor Numbers To Foodservice Outlets
Soft Drinks Will Slowly Move Towards Maturity Over the Forecast Period
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in Lithuania
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Birštono Mineraliniai Vandenys Ir Ko Uab
Strategic Direction
Key Facts
Summary 2 Birštono Mineraliniai Vandenys ir Ko UAB: Key Facts
Summary 3 Birštono Mineraliniai Vandenys ir Ko UAB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Birštono Mineraliniai Vandenys ir Ko UAB: Competitive Position 2010
Druskininku Rasa Uab
Strategic Direction
Key Facts
Summary 5 Druskininku Rasa UAB: Key Facts
Summary 6 Druskininku Rasa UAB: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Druskininku Rasa UAB: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
Table 37 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Table 38 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010
Table 39 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010
Table 40 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-2010
Table 41 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 42 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015
Table 43 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015
Table 44 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015
Table 45 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Lithuania (in Europe)