Sports and Energy Drinks in Turkey

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 173534

Pages: 36

Format: PDF

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Price: $ 900.00

Report description

At the end of the review period, sports and energy drinks continued to register double-digit value growth. The growth mainly stemmed from rising urbanisation and the large population of young people in Turkey. Urbanisation is a significant factor for growth since these products are mainly available and consumed in bigger cities. Furthermore, energy drinks are consumed to regain energy by young students during exam weeks, or during active social lives.

Euromonitor International's Sports and Energy Drinks in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports and Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2007-2012
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2007-2012
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2007-2012
Table 5 Company Shares of Sports and Energy Drinks by Off-trade Volume 2008-2012
Table 6 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2009-2012
Table 7 Company Shares of Sports and Energy Drinks by Off-trade Value 2008-2012
Table 8 Brand Shares of Sports and Energy Drinks by Off-trade Value 2009-2012
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2012-2017
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2012-2017
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2012-2017
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2012-2017
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Yildiz Holding AS: Competitive Position 2012
Executive Summary
Soft Drinks Volume Growth in 2012 Falls Behind Review Period Cagr
the Health and Wellness Trends Drives Innovations
Multinational Companies Remain the Leading Players in Soft Drinks in Turkey
Direct Selling Remains the Leading Distribution Channel for Soft Drinks
Positive Total Volume Growth Is Predicted Over the Forecast Period
Key Trends and Developments
Improved Economic Conditions Lead To Growth
Young Population and Rapid Urbanisation Are Significant Factors Behind Growth
Health and Wellness A Major Trend Within Soft Drinks
Large Modern Retailers Gaining Share
Fierce Competition Among Multinational and Local Players
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 31 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 32 Penetration of Private Label by Category by Value 2007-2012
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Turkey
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 3 Research Sources













Price: $ 900.00

Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Turkey (in Asia)