Sports and Energy Drinks in Taiwan

In 2011, sports and energy drinks in Taiwan was hit by the plasticiser incident. The major product ingredient, the cloudy agent, of sports drinks was found to be contaminated with plasticiser, which was not allowed to be added to food and beverages. The sales of sports drinks were influenced from May 2011, especially during the summer time. As a result, sales saw a revised growth trend, recording declines. In 2011, sports drinks declined by 2% in total volume sales terms.

Euromonitor International's Sports and Energy Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 6 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 7 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 8 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Hey-song Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 1 Hey-Song Corp: Key Facts
Summary 2 Hey-Song Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Hey-Song Corp: Competitive Position 2011
King Car Food Industrial Co Ltd in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 4 King Car Food Industrial Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 King Car Food Industrial Co Ltd: Competitive Position 2011
Uni-president Enterprises Corp in Soft Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 Uni-President Enterprises Corp: Key Facts
Summary 7 Uni-President Enterprises Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Uni-President Enterprises Corp: Competitive Position 2011
Executive Summary
Plasticiser Contamination Hits the Market
Domestic Brands Lead
Health and Wellness the Growth Driver
the Development of Private Label
Internet Retailing Becoming More Important
Key Trends and Developments
Plasticiser Contamination Incident Influences the Market
Domestic Players Lead
Strong Influence of the Health and Wellness Trend
Private Label Gaining Share
Non-store Retailing Grows Through Internet Sales
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (Rtd) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (Rtd) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 32 Penetration of Private Label by Category by Value 2006-2011
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Taiwan
Market Data
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 9 Research Sources

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Taiwan (in Asia)