Sports and Energy Drinks in Macedonia

Growth in sports and energy drinks in Macedonia accelerated significantly in 2011 as the category increased in in off-trade volume by 3% and in off-trade value by 9%. Buoyant consumer confidence and the burgeoning culture of socialising among young Macedonian adults drove sales growth in sports and energy drinks during 2011 and positive growth was thus recorded in spite of the significant legislative changes which occurred in 2009 and which have threatened to compromise demand for drinks in the...

Euromonitor International's Sports and Energy Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 6 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 7 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 8 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Executive Summary
Continuous Strong Growth for Soft Drinks in Macedonia During 2011
Off-trade and On-trade Sales of Soft Drinks Thrive During 2011
Viva Is the Leading Brand, While Sinalco Posts the Fastest Growth and Skopska Is the Leading Company
Independent Small Grocers Dominates Although Supermarkets and Hypermarkets Close in
Volume and Value Sales Growth To Slow Down Within Forecast Period
Market Data
Table 11 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 12 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 13 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 19 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 20 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 21 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 22 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 23 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 24 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 25 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 29 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Macedonia
Table 38 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 39 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 40 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 41 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 42 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 43 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016
Table 44 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Macedonia (in Europe)