Sports and Energy Drinks in Kenya

The developing urban activities of clubbing and partygoing are the key drivers of the sports and energy drinks category which registered total volume growth of 3% in 2011.

Euromonitor International's Sports and Energy Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 6 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 7 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 8 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 9 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Executive Summary
Dominance of Carbonates Continues To Be Squeezed Due To Stiff Competition and High Inflation
Health-consciousness Increasingly Becoming A Key Factor
Return of PepsiCo Inc Yet To Be Fully Felt
Off-trade Continues To Account for the Lion's Share of Volume Sales
Soft Drinks Expected To See Slower Volume Growth Over the Forecast Period
Market Data
Table 11 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 12 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 13 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 19 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 20 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 21 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 22 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 23 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 24 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 25 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 29 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 31 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 34 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 35 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Kenya
Sources
Summary 1 Research Sources

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Kenya (in Africa)