Sports and Energy Drinks in Japan

After significant growth of 10% in total current value terms in 2010, when the long hot summer encouraged consumers to flood to sports drinks as a way to rehydrate and replace electrolyte compounds, sports and energy drinks experienced a backlash in 2011. The category contracted by 1% in both total volume and current value terms in 2011. However, the category was still larger than in 2009.

Euromonitor International's Sports and Energy Drinks in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2006-2011
Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Asahi Soft Drinks Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Soft Drinks Co Ltd: Key Facts
Company Background
Production
Summary 2 Asahi Soft Drinks Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 3 Asahi Soft Drinks Co Ltd: Competitive Position 2011
Coca-Cola (japan) Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Coca-Cola (Japan) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Coca-Cola (Japan) Co Ltd: Competitive Position 2011
Dydo Drinco Inc in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 6 Dydo Drinco Inc: Key Facts
Summary 7 Dydo Drinco Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Dydo Drinco Inc: Competitive Position 2011
Ito En Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 9 Ito En Ltd: Key Facts
Summary 10 Ito En Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Ito En Ltd: Competitive Position 2011
Kirin Beverage Corp in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 12 Kirin Beverage Corp: Key Facts
Company Background
Production
Summary 13 Kirin Beverage Corp: Production Statistics 2011
Competitive Positioning
Summary 14 Kirin Beverage Corp: Competitive Position 2011
Otsuka Pharmaceutical Co Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 15 Otsuka Pharmaceutical Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Otsuka Pharmaceutical Co Ltd: Competitive Position 2011
Suntory Holdings Ltd in Soft Drinks (japan)
Strategic Direction
Key Facts
Summary 17 Suntory Holdings Limited: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Suntory Holdings Ltd: Competitive Position 2011
Executive Summary
Growth for Two Consecutive Years
Radiation Disaster Raises Food Safety Concerns
Competition Amongst Rehydration Products
Direct Selling of Bottled Water
Safety Concerns Will Win Over Economic Concerns
Key Trends and Developments
Earthquake Challenges the Soft Drinks Market
Radioactive Disaster Raises Safety Concerns
Launches of Rehydration Drinks
Artificial "zero" To Natural Zero
Revival Boom
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Japan
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 19 Research Sources

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Japan (in Asia)