Sports and Energy Drinks in Germany

Sports drinks and energy drinks continued to see divergent performance in 2011, with the former seeing a further decline in off-trade volume and value sales, and the latter again seeing strong double digit growth for both indices. Energy drinks saw negative publicity over the review period, but even this did not dissuade consumers from buying these products and the category continued to see outstanding performance.

Euromonitor International's Sports and Energy Drinks in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2006-2011
Table 2 Off-trade Sales of Sports and Energy Drinks by Category: Value 2006-2011
Table 3 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for Sports and Energy Drinks: % Volume Breakdown 2006-2011
Table 6 Company Shares of Sports and Energy Drinks by Off-trade Volume 2007-2011
Table 7 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2008-2011
Table 8 Company Shares of Sports and Energy Drinks by Off-trade Value 2007-2011
Table 9 Brand Shares of Sports and Energy Drinks by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2011-2016
Table 14 Still vs. Carbonated Functional Drinks % Off-trade Volume 2006-2011
Coca-Cola GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Coca-Cola GmbH: Key Facts
Summary 2 Coca-Cola GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Coca-Cola Deutschland GmbH: Competitive Position 2011
PepsiCo Deutschland GmbH in Soft Drinks (germany)
Strategic Direction
Key Facts
Summary 4 PepsiCo Deutschland GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 PepsiCo Deutschland GmbH: Competitive Position 2011
Executive Summary
Soft Drinks Sees Strong Performance
Health and Wellness Trend Offers Opportunities
Large Multinationals Lead Soft Drinks in Germany
Discounters Impacted by Increasing Demand for Premium Products
Slow Growth Expected
Key Trends and Developments
On-trade Demand Negatively Affected by Cocooning
Impact of the Health and Wellness Trend
Concerns Over Calorie Intake Drive Demand for Low Calorie Soft Drinks
Germans Show A Preference for Carbonated Soft Drinks
Consumer Price-consciousness Drives Demand for Private Label
Market Data
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 24 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 26 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 27 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 28 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 29 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 30 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 31 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 32 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 33 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 34 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 35 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 36 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 37 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 38 Penetration of Private Label by Category by Value 2006-2011
Table 39 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Germany
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 49 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 51 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 53 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 55 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 6 Research Sources

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Germany (in Europe)