Sports and Energy Drinks - Estonia

Published: January 2011

Publisher: Euromonitor Plc

Product ref: 105347

Pages: 24

Format: PDF

Delivery: Immediate download

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Report description

Sports and energy drinks recorded total volume and current total value growth of -12% in 2010, with sales falling to 7 million litres and EEK281 million respectively. Consumer down trading had a negative impact on sales in 2010. Due to rising consumer price sensitivity, Sports and Energy Drinks were hit hard as products in this area are not perceived as being essential. In the case that consumers did purchase sports and energy drinks, they typically opted for cheaper products – a development...

Euromonitor International's Sports and Energy Drinks in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sports and Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Sports and Energy Drinks in Estonia
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Ongoing Recession Impacting Soft Drinks
Private Label Brands Increasing in Popularity
Producers Reduce Investment in New Product Development
Supermarkets/hypermarkets Continue To Lead Distribution Sales
Positive Forecast for Soft Drinks
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Estonia
Trends
Data
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Sources
Summary 1 Research Sources
A Le Coq As
Strategic Direction
Key Facts
Summary 2 A Le Coq AS: Key Facts
Summary 3 A Le Coq AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 A Le Coq AS: Competitive Position 2010
Saku Õlletehase As
Strategic Direction
Key Facts
Summary 5 Saku Õlletehase AS: Key Facts
Summary 6 Saku Õlletehase AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Saku Õlletehase AS: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
Table 37 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Table 38 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010
Table 39 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010
Table 40 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-2010
Table 41 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 42 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015
Table 43 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015
Table 44 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015
Table 45 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015

Price: $ 900.00

Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Estonia (in Europe)