Sports and Energy Drinks - Colombia

For many years, Colombians were used to personal sizes in isotonic drinks, which ranged from 473ml to 600ml. However, in May 2010 Gatorade introduced its 1-litre presentation in an ergonomic bottle with sports cap, aimed atsportspeople who practice sports with intensity or at professional level, who challenge themselves to give more in every game or during training sessions.The launch of bigger bottles opened an interesting opportunity in the country ofbringing inlarger bottles of 1.25-litres...

Euromonitor International's Sports and Energy Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sports and Energy Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Sports and Energy Drinks in Colombia
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Healthier Alternatives Drive Sales in 2010
the Soft Drinks Market Moves Towards Healthier Products
Companies Struggle To Gain Position in Fruit/vegetable Juice
Independent Small Grocersleads Distribution
Carbonates Is Expected To Slowdown Over the Forecast Period
Key Trends and Developments
Colombia and the Digital Revolution
Diversification in the Soft Drinks Market Accelerates
Expenditure Increases Rapidly in the Lower-income Segment
Colombia Enters Its Long-term Inflation Path
Social Responsibility Closer To Consumers
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2009
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in Colombia
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
Alpina Productos Alimenticios SA
Strategic Direction
Key Facts
Summary 2 Alpina Productos Alimenticios SA: Key Facts
Summary 3 Alpina Productos Alimenticios SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alpina Productos Alimenticios SA: Competitive Position 2010
Bavaria SA
Strategic Direction
Key Facts
Summary 5 Bavaria SA: Key Facts
Summary 6 Bavaria SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Bavaria SA: Competitive Position 2010
Postobon SA
Strategic Direction
Key Facts
Summary 8 Postobon SA: Key Facts
Summary 9 Postobon SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Postobon SA: Competitive Position 2010
Quala SA
Strategic Direction
Key Facts
Summary 11 Quala SA: Key Facts
Summary 12 Quala SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Quala SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2005-2010
Table 37 Off-trade Sales of Sports and Energy Drinks by Category: Value 2005-2010
Table 38 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2005-2010
Table 39 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2005-2010
Table 40 Company Shares of Sports and Energy Drinks by Off-trade Volume 2006-2010
Table 41 Brand Shares of Sports and Energy Drinks by Off-trade Volume 2007-2009
Table 42 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 2010-2015
Table 43 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2010-2015
Table 44 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 2010-2015
Table 45 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 2010-2015
Table 46 Still vs Carbonated Sports and Energy % Off-trade Volume 2006-2010

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Related research categories

By sector: Sports (in Soft drinks), Energy (in Soft drinks), General drinks

By market: Colombia (in South America)