Spirits - Vietnam

The spirits environment experienced strong growth in 2010, which reflected the potential of this market even in the face of unfavourable economic conditions. This was due to the fact that various spirits categories, especially vodka, still had much room to grow in both urban and rural areas, where spirits were easily accessible and consumed widely. Spirits were also traditionally purchased as gifts on special occasions such as Tet, the Lunar New Year festival in Vietnam. Growth was also driven...

Euromonitor International's Spirits in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Vietnam
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Continued To See Strong Growth
Marketing Activities Heavily Employed by Major Players
Local Players Continue To Play Major Role in the Competitive Market
Main Bulk of Consumption Through On-trade Channel
Alcoholic Drinks Is Expected To Grow Steadily Over the Forecast Period
Key Trends and Developments
Changing Lifestyles Stimulate Growth
Consumers Seek Diversified Products
Big Domestic Players Grow at the Expense of Smaller Ones, While Multinationals Retain Their Position
Specialist Retailers
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2010
Table 4 Selling Margin of a Typical Beer Brand 2010: 333' export
Table 5 Selling Margin of a Typical Wine Brand 2010: Dalat Strawberry Wine
Table 6 Selling Margin of a Typical Spirits Brand 2010: Vodka Hanoi
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Hanoi Alcohol Beer & Beverages Corp (habeco)
Strategic Direction
Key Facts
Summary 3 Hanoi Alcohol Beer & Beverages Corp (Habeco): Key Facts
Summary 4 Hanoi Alcohol Beer & Beverages Corp (Habeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Hanoi Alcohol Beer & Beverages Corp (Habeco): Competitive Position 2010
Hanoi Liquor Jsc
Strategic Direction
Key Facts
Summary 6 Hanoi Liquor JSC: Key Facts
Summary 7 Hanoi Liquor JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Hanoi Liquor JSC: Competitive Position 2010
Saigon Alcohol Beer & Beverages Corp (sabeco)
Strategic Direction
Key Facts
Summary 9 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
Summary 10 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2010
Thang Long Liquor Jsc
Strategic Direction
Key Facts
Summary 12 Thang Long Liquor JSC: Key Facts
Summary 13 Thang Long Liquor JSC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Thang Long Liquor JSC: Competitive Position 2010
Vietnam Brewery Ltd
Strategic Direction
Key Facts
Summary 15 Vietnam Brewery Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 16 Vietnam Brewery Ltd: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 17 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 43 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 44 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 45 Company Shares of Spirits by National Brand Owner 2006-2010
Table 46 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 47 Brand Shares of Spirits 2007-2010
Table 48 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 49 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 50 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 51 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

Tweet

Related research categories

By sector: Spirits

By market: Vietnam (in Asia)