Spirits - USA

Spirit volume sales continue to grow at a healthy annual 2% rate between 2007 and 2010. Although value sales growth continued to trail volume in the midst of one of the worst US economic recessions in decades, it still remained positive in 2010. Despite the economic recession, US distillers and spirit marketers managed to maintain robust demand for their products by focusing on product innovation, promotion and attractive pricing.

Euromonitor International's Spirits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in the US
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Alcohol Manufacturers Focus on Value Growth
Economy and Unemployment Alter Consumption Behaviour
Dust Settles From Major Acquisitions
Off-trade Innovation Mimics On-trade Offerings
Alcohol Eyes A Cautiously Optimistic Return To On-trade
Key Trends and Developments
Consumption Behaviour Altered by Economy and Unemployment
the Value of Social Media in Reaching Consumers
Flavour Sophistication Grows As Consumers Become Educated
US Hispanic Population Boom Changes Perspectives on Growth
Key New Product Launches Focus on Lower Calories
Summary 1 Key New Product Developments, 2009-2010
Specialist Retailer
Market Mergers and Acquisitions Activity
Summary 2 Merger and Acquisition Activity 2009-2010
Summary 3 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type, 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks, 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors, 2010
Table 4 Selling Margin of a Typical Beer Brand, 2010
Table 5 Selling Margin of a Typical Wine Brand, 2010
Table 6 Selling Margin of a Typical Spirits Brand, 2010
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 4 Research Sources
Anheuser-Busch Inbev NV
Strategic Direction
Key Facts
Summary 5 Anheuser-Busch InBev NV: Key Facts
Summary 6 Anheuser-Busch InBev NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Anheuser-Busch InBev NV: Competitive Position 2010
Boston Beer Co Inc, the
Strategic Direction
Key Facts
Summary 8 Boston Beer Co Inc, The: Key Facts
Summary 9 Boston Beer Co Inc, The: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Boston Beer Co Inc, The: Competitive Position 2010
Costco Wholesale Corp
Strategic Direction
Key Facts
Summary 11 Costco Wholesale Corp: Key Facts
Summary 12 Costco Wholesale Corp: Operational Indicators
Company Background
Crown Imports Llc
Strategic Direction
Key Facts
Summary 13 Crown Imports LLC: Key Facts
Summary 14 Crown Imports LLC: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Crown Imports LLC: Competitive Position 2010
Heineken USA Inc
Strategic Direction
Key Facts
Summary 16 Heineken USA Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Heineken USA Inc: Competitive Position 2010
Millercoors Llc
Strategic Direction
Key Facts
Summary 18 MillerCoors LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 19 MillerCoors LLC: Competitive Position 2010
New Belgium Brewing Co
Strategic Direction
Key Facts
Summary 20 New Belgium Brewing Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 21 New Belgium Brewing Co: Competitive Position 2010
Pabst Brewing Co
Strategic Direction
Key Facts
Summary 22 Pabst Brewing Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 23 Pabst Brewing Co: Competitive Position 2010
Strategic Direction
Key Facts
Summary 24 Sazerac Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 25 Sazerac Co: Competitive Position 2010
Wine Group Inc, the
Strategic Direction
Key Facts
Summary 26 Wine Group Inc, The: Key Facts
Company Background
Production
Competitive Positioning
Summary 27 Wine Group Inc, The: Competitive Position 2010
Yuengling Brewery
Strategic Direction
Key Facts
Summary 28 Yuengling Brewery: Key Facts
Company Background
Production
Competitive Positioning
Summary 29 Yuengling Brewery: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 45 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 46 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 47 Company Shares of Spirits by National Brand Owner 2006-2010
Table 48 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 49 Brand Shares of Spirits 2007-2010
Table 50 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 51 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015
Summary 30 Benchmark Brands, 2010

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Related research categories

By sector: Spirits

By market: United States (in North America)