Spirits - Taiwan

In 2010, spirits sales recovered from economic recession and experienced slight growth in both value and volume terms. Over the review period, many restaurants allowed customers to bring their own spirits free of charge or at minimum service charge which resulted in higher growth of off-trade sales.

Euromonitor International's Spirits in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Taiwan
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Healthy Growth Due To Economic Recovery
Off-trade Outperforms On-trade
Supermarkets/hypermarkets Grow in Importance
Polarisation in New Product Development
New Surcharge Will Limit Forecast Market Performance
Key Trends and Developments
Changes in Legislation Impact Alcoholic Drinks Sales
Taiwan Tobacco & Liquor Corp Restricts Entry of New Players
Young People and Women the New Target Markets
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Mergers and Acquisitions Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 3 Research Sources
Drinks Wine & Spirits Co Ltd
Strategic Direction
Key Facts
Summary 4 Drinks Wine and Spirits Co Ltd: Key Facts
Summary 5 Drinks Wine and Spirits Co Ltd: Operational Indicators
Company Background
Private Label
Competitive Positioning
Hey-song Corp
Strategic Direction
Key Facts
Summary 6 Hey-Song Corp: Key Facts
Summary 7 Hey-Song Corp: Operational Indicators
Company Background
Production
Summary 8 Hey-Song Corp: Production Statistics 2010
Competitive Positioning
Summary 9 Hey-Song Corp: Competitive Position 2010
Kinmen Kaoliang Liquor Inc
Strategic Direction
Key Facts
Summary 10 Kinmen Kaoliang Liquor Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Kinmen Kaoliang Liquor Inc: Competitive Position 2010
Taiwan Tobacco & Liquor Corp
Strategic Direction
Key Facts
Summary 12 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 13 Taiwan Tobacco & Liquor Corp: Operational Indicators
Company Background
Production
Summary 14 Taiwan Tobacco & Liquor Corp: Production Statistics 2009
Competitive Positioning
Summary 15 Taiwan Tobacco & Liquor Corp: Competitive Position 2010
Tsingtao Brewery Corp Taiwan
Strategic Direction
Key Facts
Summary 16 Tsingtao Brewery Corp Taiwan: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Tsingtao Brewery Corp Taiwan: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 18 Benchmark Brands 2010
Table 23 Sales of Spirits by Category: Total Volume 2005-2010
Table 24 Sales of Spirits by Category: Total Value 2005-2010
Table 25 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 26 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 30 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 31 Sales of Gin by Price Platform 2005-2010
Table 32 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 33 Sales of Vodka by Price Platform 2005-2010
Table 34 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 35 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 37 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 39 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 41 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 42 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 43 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 44 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 45 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 46 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 47 Other Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 48 Company Shares of Spirits by National Brand Owner 2006-2010
Table 49 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 50 Brand Shares of Spirits 2007-2010
Table 51 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 52 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 54 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Taiwan (in Asia)