Spirits - Sweden

Swedish whisky is a fast-growing niche product in spirits. Production is still small, but is increasing with each passing year. Swedish whisky accounted for just under 1% of total sales of whiskies in 2010. The popularity of Swedish whisky is the result of the efforts of one producer – Mackmyra Svensk Whisky AB. The company started up in 1999 and, in 2006, the first Swedish whisky was launched on the market. In 2010, sales of Swedish whisky increased by 27% in volume terms. The growth was not...

Euromonitor International's Spirits in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Sweden
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Volume Sales Increase
Organic Brands Increasingly Popular
Pernod Ricard Sweden Sells Off Brands
Retail Monopoly Dominate Sales
Growth To Continue in the Forecast Period
Key Trends and Developments
Improvement in the Economy
Green Trend in Alcoholic Drinks
Smaller Premium Producers of Alcoholic Drinks Get Shelf Space
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Summary 4 Speculated Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010
Table 5 Selling Margin of a Typical Wine Brand 2010
Table 6 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Table 7 SoRad Estimates of Contraband Consumption 2009
Duty Free
Table 8 Swedish Visitors to Åland 2003-2009
Cross-border/private Imports
Table 9 Private Imports into Sweden 2004-2009
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 16 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 17 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 18 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 5 Research Sources
Kopparbergs Bryggeri Ab
Strategic Direction
Key Facts
Summary 6 Kopparbergs Bryggeri AB: Key Facts
Summary 7 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 8 Kopparbergs Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 9 Kopparbergs Bryggeri AB: Competitive Position 2010
Mackmyra Svensk Whisky Ab
Strategic Direction
Key Facts
Summary 10 Mackmyra Svensk Whisky AB: Key Facts
Summary 11 Mackmyra Svensk Whisky AB: Operational Indicators
Company Background
Production
Summary 12 Mackmyra Svensk Whisky AB: Production Statistics 2009
Competitive Positioning
Summary 13 Mackmyra Svensk Whisky AB: Competitive Position 2010
Saturnus Ab
Strategic Direction
Key Facts
Summary 14 Saturnus AB: Key Facts
Summary 15 Saturnus AB: Operational Indicators
Company Background
Production
Summary 16 Saturnus AB: Production Statistics 2010
Competitive Positioning
Summary 17 Saturnus AB: Competitive Position 2010
Spendrups Bryggeri Ab
Strategic Direction
Key Facts
Summary 18 Spendrups Bryggeri AB: Key Facts
Summary 19 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 20 Spendrups Bryggeri AB: Production Statistics 2010
Competitive Positioning
Summary 21 Spendrups Bryggeri AB: Competitive Position 2010
Systembolaget Ab
Strategic Direction
Key Facts
Summary 22 Systembolaget AB: Key Facts
Summary 23 Systembolaget AB: Operational Indicators
Company Background
Chart 1 Systembolaget AB: Systembolaget in Gothenburg
Private Label
Competitive Positioning
Summary 24 Systembolaget AB: Competitive Position 2009
Headlines
Trends
Table 26 Off-trade Flavoured Vodka Sales: Ranking of Most Popular Flavours, 2007-2009
Table 27 Off-trade White and Dark Rum sales: Plain vs Flavoured
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Category Data
Summary 25 Benchmark Brands 2010
Table 28 Sales of Spirits by Category: Total Volume 2005-2010
Table 29 Sales of Spirits by Category: Total Value 2005-2010
Table 30 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 31 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 32 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 33 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 34 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 35 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 36 Sales of Gin by Price Platform 2005-2010
Table 37 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 38 Sales of Vodka by Price Platform 2005-2010
Table 39 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 40 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 41 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 42 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 43 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 44 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 45 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 46 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 47 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 48 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 49 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 50 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 51 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 52 Company Shares of Spirits by National Brand Owner 2006-2010
Table 53 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 54 Brand Shares of Spirits 2007-2010
Table 55 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 56 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Sweden (in Europe)