Spirits - Romania

Paradoxically, the main influence for the volume growth of spirits in 2010 came from the economic downturn, with its negative impact on incomes and thus the focus of heavy spirits to cheaper other spirits. A switch from premium to standard and from standard to economy brands was witnessed in 2010 mainly. The excise duty did not suffer any change in 2009 with the exception of intermediary products. Lower levels of disposable income also contributed to the decline of imported spirits with the...

Euromonitor International's Spirits in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Romania
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Decline of Alcoholic Drinks in 2010
the Economic Downturn Leads To Poor Performance
Multinationals Are Responsible for the Performance of Alcoholic Drinks
Large Retailers Are the Most Dynamic But Independent Small Grocers Dominate
Forecast Growth Under the Impact of the Anti-crisis Measures
Key Trends and Developments
Recession Affects Consumers' Purchasing Power
Consumers Continue To Be Attracted by Large Retailers
Sales in Rural Area Are Under Potential
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 5 Research Sources
Alexandrion Group Romania SRL
Strategic Direction
Key Facts
Summary 6 Alexandrion Group Romania SRL: Key Facts
Summary 7 Alexandrion Group Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Alexandrion Group Romania SRL: Competitive Position 2010
European Food SA
Strategic Direction
Key Facts
Summary 9 European Food SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 European Food SA: Competitive Position 2010
Murfatlar Romania SA
Strategic Direction
Key Facts
Summary 11 Murfatlar Romania SA: Key Facts
Summary 12 Murfatlar Romania SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Murfatlar Romania SA: Competitive Position 2010
Prodal '94 SRL
Strategic Direction
Key Facts
Summary 14 Prodal'94 SRL: Key Facts
Summary 15 Prodal'94 SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Prodal' 94 SRL: Competitive Position 2010
Romaqua Group SA
Strategic Direction
Key Facts
Summary 17 Romaqua Group SA: Key Facts
Summary 18 Romaqua Group SA: Operational Indicators
Company Background
Production
Summary 19 Romaqua Group SA: Production Statistics 2008
Competitive Positioning
Summary 20 Romaqua Group SA: Competitive Position 2010
Vincon Vrancea SA
Strategic Direction
Key Facts
Summary 21 Vincon Vrancea SA: Key Facts
Summary 22 Vincon Vrancea SA: Company Name]: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 23 Vincon Vrancea SA: Competitive Position 2010
Vinexport SA
Strategic Direction
Key Facts
Summary 24 Vinexpert SRL: Key Facts
Summary 25 Vinexpert SRL: Operational Indicators
Company Background
Chart 1 Vinexpert SRL: Vinexpert in Bucharest
Private Label
Competitive Positioning
Summary 26 Vinexpert SRL: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Category Data
Summary 27 Benchmark Brands 2010
Table 22 Sales of Spirits by Category: Total Volume 2005-2010
Table 23 Sales of Spirits by Category: Total Value 2005-2010
Table 24 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Sales of Gin by Price Platform 2005-2010
Table 31 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
Table 32 Sales of Vodka by Price Platform 2005-2010
Table 33 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
Table 34 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 35 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 36 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 37 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 38 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 39 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 40 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 41 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 42 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 43 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 44 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 45 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 46 Other Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 47 Company Shares of Spirits by National Brand Owner 2006-2010
Table 48 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 49 Brand Shares of Spirits 2007-2010
Table 50 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 51 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 52 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 53 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Romania (in Europe)