Spirits - Peru

Consumption of spirits in Peru can be divided in two groups: low-priced spirits, which have achieved good penetration within the provinces, and high-value products that appeal to upper- and middle-income consumers in urban areas. The first group is constituted by low-priced rum, vodka and economy pisco, whilst the second one is formed by whisk(e)y, tequila, standard pisco and rum. Independent small grocers, along with some liquor stores, is the main distribution channel for the first type of...

Euromonitor International's Spirits in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whisk(e)y, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Spirits market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Spirits in Peru
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Improved Performance in 2010
Segmentation Is Key Strategy To Drive Innovation in Beer
Market Dominated by Domestic Companies
Independent Small Grocers Continues Leading Sales
Healthy Growth Expected for the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Markups by Selected Categories 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Beer Companies Continue To Expand Their Range of Products
Manufacturers Introduce Smaller Packaging Formats
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Bodegas Viñas De Oro SA
Strategic Direction
Key Facts
Summary 3 Bodegas Viñas de Oro SA: Key Facts
Summary 4 Bodegas Viñas de Oro SA: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 5 Bodegas Viñas de Oro SA: Competitive Position 2010
Inversiones Dartel Sac
Strategic Direction
Key Facts
Summary 6 Inversiones Dartel SAC: Key Facts
Summary 7 Inversiones Dartel SAC: Operational Indicators 2007-2010
Company Background
Chart 1 Inversiones Dartel SAC: Licorería Dario in Lima, Perú
Private Label
Competitive Positioning
Santiago Queirolo SA
Strategic Direction
Key Facts
Summary 8 Santiago Queirolo SAC : Key Facts
Summary 9 Santiago Queirolo SAC : Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 10 Santiago Queirolo SAC : Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of Spirits by Category: Total Volume 2005-2010
Table 23 Sales of Spirits by Category: Total Value 2005-2010
Table 24 Sales of Spirits by Category: % Total Volume Growth 2005-2010
Table 25 Sales of Spirits by Category: % Total Value Growth 2005-2010
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
Table 30 Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 31 Spirits Exports by Country of Destination: Total Volume 2004-2009
Table 32 Spirits Exports by Country of Destination: Total Value 2004-2009
Table 33 Spirits Imports by Country of Origin: Total Volume 2004-2009
Table 34 Spirits Imports by Country of Origin: Total Value 2004-2009
Table 35 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
Table 36 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
Table 37 Vodka Production, Imports and Exports: Total Volume 2004-2009
Table 38 Gin Production, Imports and Exports: Total Volume 2004-2009
Table 39 Rum Production, Imports and Exports: Total Volume 2004-2009
Table 40 Tequila Production, Imports and Exports: Total Volume 2004-2009
Table 41 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
Table 42 Other Spirits Production, Imports and Exports: Total Volume 2004-2009
Table 43 Company Shares of Spirits by National Brand Owner 2006-2010
Table 44 Company Shares of Spirits by Global Brand Owner 2006-2010
Table 45 Brand Shares of Spirits 2007-2010
Table 46 Forecast Sales of Spirits by Category: Total Volume 2010-2015
Table 47 Forecast Sales of Spirits by Category: Total Value 2010-2015
Table 48 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 49 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Spirits

By market: Peru (in South America)